I was talking today with a colleague who is involved in a consulting business. We discussed that people like us, are often providing is pure inspiration and motivation to our clients. Sometimes more often than we are providing actual knowledge. The all singing, all dancing outsourced inspiration division.
He was somewhat concerned that, the client might not be getting what they actually signed up for – specific domain information transfer.
After some discussion we agreed that it doesn’t really matter. We also agreed that inspiration has more value than knowledge in any case – even if our job is to provide the latter. The reason is simple. There are plenty of examples of people with great knowledge who never succeed, where as a person or organisation who is inspired will some how acquire the knowledge required.
The final allegory for people who help others as a business is this: Unless we have the knowledge in the first instance, we’ll never get hired or given the opportunity to provide the inspiration that is needed.
It’s what we create for the people who care. The truth is we never know how hard it was to deliver the right product, at the right place at the right time. We only care that it was.
What we (the entrepreneurs, producers, marketers) had to go through is not part of the consideration set. It isn’t charity, it’s about them. So if we nail it and deliver the project quickly, we needn’t feel guilty or less deserving. Likewise, if it took us 5 years of hard working weekends and nights, that’s also no reason to feel a level of entitlement. We need to feel what they feel – underwhelmed or overwhelmed with what we deliver, how we got there is far less important.