For a long time I’ve hated the word ‘consumer’. It has very little to do with marketing, let alone delighting people who give you their custom. After a recent tweet about it – I was asked by Marketing Magazine to write an article about it.
Click here to read the article I wrote about it. I’d be interested to hear your thoughts on this dirty word.
While it has been reported that many languages are dying via globalisation and nationalised education, language is fighting back. But this time it isn’t geographic. It’s jumping boundaries and hardware devices to find like minds who want to invent their own lexicon. Language likes to be unique. Language likes to treat insiders differently. Language likes to evolve, change and even judge.The connected world is developing an entire cadre of digital dialects in. Most of which are geographically dispersed and happen virtually.
For me it’s another proof point of the world we are all now living in. As soon as we think we understand what’s happening, it evolves. But more important than the change is the fact that it never asks for permission.
I was asked if I thought social media was dead, my response was that it never really was. To me it’s just the next evolution of the human language. At first we had pointing at things and our body language to communicate. Then we had pictographs on cave walls, which evolved into the spoken word. After which the written word and the printing press arrived…..
Social media is just the wider dissemination of human communications facilitated by new technology – just like books once were a new technology. I wonder if they had some buzz word for the common book when it arrived? The fact that the tools were new and shinny prompted us to name them, put them in a definable category, when all it was (is?) was the evolution of humans talking and sharing ideas.
Is social media dead? I’m not sure, what I am sure of is that humans are social creatures and there is nothing more we enjoy than socialising in any way we can.
Some more brilliance from George Carlin. For marketers and entrepreneurs alike it’s a great reminder of the value of language and how that can be used to create a benefit perception in peoples minds. Although, I’d recommend the picture we create is one of authenticity. Enjoy!
We live in a wordy world. It seems there’s a new acronym, piece of business jargon, or self defining adjective emerging every minute of the day. It’s easy to get caught up in the language, the jargon and forget what business and startups are all about:
Building stuff. Buying something for $1 and selling it for $2. Having a laugh along the way.
Keep it simple. Don’t try and be everything to everyone.
With all this in mind I’ll hand over to George Carlin – and yes, this video is worth every second of the 3.56 minutes it takes to watch.
I recently got an email from a domain name provider called hostess.com.au. It was about selling domains names with some recent examples. The title of the email was ‘Your domain name could be worth big dolllars’.
Here’s a screen grab.
It’s easy to think that this type of behaviour is ‘unethical’. But the reality is we live in a capitalist society. Speed and noticing opportunities is a key business skill. So my view is if you’ve savvy enough to find and speculate on domain names and make some cash – good luck to you. There is no shortage of examples of people who’ve made a bundle doing it.
So how to do it? Well, here’s a couple tips on some people have done it:
- Spelling mistakes of popular domains. Then sell advertising or back to original (Tiwtter.com)
- Buying the .com of popular country specific domains. Eg http://www.theage.com – they sell advertising.
- Moving quick on new words, phrases entering the common vernacular. (eg tweet, roadrage, soccermom)
- New brand name launches
- register technology advances, and economic terminology. (GFC.com?)
- Short words of a made up nature. Popular for startups.
I’m sure you can think of some other ideas, or methods used in such speculating…. be sure to add them in the comments.
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