Start Up Blog

Market Validation

Posted in entrepreneurship by Steve Sammartino on December 8, 2013

I’ve been keenly thinking about how we validate startup concepts recently, the methods and simple ways to work out if an idea is worth pursuing. While there are many ways, one of startup lands best hackers Tim Ferris teamed up with Noah Kagan (of Appsumo) and did a pretty good interview session on the topic recently. It goes for a bit over an hour, but shows with a number of examples how easy it is to know if something will get traction. If you’re in the launch phase of anything – then I’d recommend getting your head around this one.

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Wasting money

Posted in entrepreneurship by Steve Sammartino on July 5, 2010

As we embark on new projects we hope will be the one, a lot of money gets invested. Hard earned money we’ve saved from busting out a living on week days. The left over money after we’ve paid the mortgage and paid the bills. Sadly, much of it never returns. It’s easy to feel cheated when our projects don’t pay off.

But let’s for a few moments consider the alternatives:

A flat screen TV

Dinner at fancy restaurants

A better car

A new gadget for the kitchen

Other stuff which will eventually gather dust

…….

Turns out the money we lost in startup projects was never really wasted. In fact, it wasn’t lost at all. It’s the investment we have to make to get that elusive win. The alternatives are very poor substitutes with zero chance of a return. Which means we should never be afraid of investing in our projects. What we should really be afraid of is succumbing to pointless consumption.

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Launch choices

Posted in entrepreneurship by Steve Sammartino on April 12, 2010

Seems there are two choices in launching a startup or brand:

1. Buy an audience. [quick but expensive]

2. Earn a following. [slow and cheap]

The problem with the first option is that we don’t get many chances to refine our stuff, and getting it wrong can end it all. The benefit with the second option is that it allows and encourages experimentation. And if we experiment enough, we might just be able dome some of the first option too.

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