Start Up Blog

Going back to the well

Posted in entrepreneurship by Steve Sammartino on October 29, 2014

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This year I’ve been working steadily on my new book and sharing ideas with people who want to know about the technology revolution. And while it is true we are always learning while on the job, I feel like people in the information business need an off-season as much as professional sportspeople and musicians do. Problem is we don’t tend to plan for it on an annual basis as much as other ‘seasonal industries’ do. Which could lead us into a dangerous pattern of already knowing what we know, or at worst obsolescence through ignorance. The ironic thing is that this exact behaviour pattern is what is causing large corporations to be disrupted. They are so busy doing what they do, making what they make and utilising the assets they already own that they rarely go back to the well.

If you’re an entrepreneur or freelancer (like I am) then we need to ensure we don’t get so deep into our work wormhole that we ignore the world around us. Screens and offices are very dangerous places to watch the world from. It’s probably better to make, break and explore a few things outside of our work to ensure we keep our edge.

New book – The Great Fragmentation – out now!

What you know vs Who you know

Posted in entrepreneurship by Steve Sammartino on August 16, 2014

I remember growing up having people tell me it’s all about who you know in life and business. I always thought it was kinda weird that it could work in your favour by just knowing people who could help you, especially if you happened to be a fool. Surely domain knowledge mattered more? And here is what I found out, they both have value.

But what has even more value is when we use which ever we have more of to improve on the other. This tends to happen when we learn from those we’re lucky enough to know, or use our knowledge to help whoever we meet.

NEW BOOK – THE GREAT FRAGMENTATION – ORDER HERE!

Relearning what we already know

Posted in entrepreneurship by Steve Sammartino on June 17, 2014

I was recently in an office where there happened to be a couple of Rubik’s cubes laying around. Once upon a time I wasted an inordinate amount of time learning how to solve it. So I said: “Oh, I can solve that.” Adding further that I could do it in 3 minutes, but my best time is under 2 minutes. The cube was quickly handed to me to prove my lofty statement. So I start the solve, got halfway through and completely forget the algorithm – and in ‘under 3 minutes’ I look like both a fool and a fibber.

It reminded me of something important. Just because we have been able to do something in the past, it doesn’t mean we can do it now. Just because we knew something once, it doesn’t mean we know about it now. They only way to stay on top is to continue to practice and relearn what we already do and know. Just because someone ran a marathon once, doesn’t make them a marathon runner now. The things we need to practice the most should be the things we are already good at. Especially when it is a craft we use for income generation.

So after this embarrassing little moment, I went and bought a new cube and got my mojo back. I’ve also made the decision to solve it once a day – just because it’s fun and worth remembering. A bit of grey matter exercise. And for those doubters out there here it is being solved in 16 seconds… ok ok I sped the film up just a little.

For those who are wondering the current world record time for solving is 5.55 seconds.

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We’re all faking it

Posted in entrepreneurship by Steve Sammartino on June 13, 2014

Fake it till you make it – sure you’ve heard that. But have you ever seen a documentary showing it in action?  Been a fly on the wall while people make  dramatic transitions? There’s an old UK television show aptly called ‘Faking it’. It’s now been off the air for almost 10 years but has serious lessons for entrepreneurs and anyone looking to make a transition.

It is truly inspiring to see what is possible for most anyone with focus, hands on practice and coaching from experts. One of my favourite episodes takes country boy James Sawyer dressed in tweed who speaks with a toffy voice to become a street graffiti artist in a mere 4 weeks. The premise of the show is that his mentor has to get their student up to speed so that they can sit a test, and trick experts who have to pick the ‘faker. The test James had was to go through a live graffiti art contest (pitch if you will), against 3 other actual graffiti artists followed by an interview on the hip hop culture in the hope of to stooging the judges.

It’s worth watching and you can watch it here.

James Sawyer - Faking it

The thing is that we are all faking it, even when we are regarded as an expert in our field. None of us really know anything with absolute certainty. We guess, we estimate, we take a chance, we copy others and we just forge ahead. We should remember this more in life and forget the fear of being called out as a fraud. Most of what we do to make a living or build a startup is not life and death. Getting it wrong wont really matter that much, unless you are building airplanes and bridges. (Airplane and bridge building readers, please ignore this post.) The rest of us should start acting is if we can.

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I’m making some terrible mistakes right now

Posted in entrepreneurship by Steve Sammartino on May 1, 2014

The problem is that I’m not exactly sure what they are. The passing of time is the only thing that will actually reveal them to me. As much I want to avoid making mistakes, I know I’m doing some things right now which will just look silly or uninformed once I look back at them. Last night I was looking back at my life in 5 year increments thinking about the things I’ve done, some of the projects I’ve undertaken and how I would have done things differently in hind sight I look back to what I thought was right 5 years ago, and it seems glaringly obvious what the mistakes are. The interesting part is that it is not a one off. It seems to be true again and again – as every period of time elapses, there in the past lies a set of errors. It’s not like I am graduating from mistake making either – granted, they are not the same mistakes, but the process of making them is yet to desert me.

My history is a constant reminder of the truth. Like everyone, at least I assume, I have clear strategic and tactical vulnerability. I used to worry about it, but now I realise if what I did then, didn’t seem stupid now, then personal growth would not have been possible.

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Understanding it later

Posted in entrepreneurship by Steve Sammartino on March 24, 2014

I’m a slow learner. It’s rare that I fully understand things the first time I hear about it. This might even sound ridiculous, but some things I first heard about in primary school and secondary school I’m just starting to comprehend now as a middle age man. Political, social and philosophical lessons I got front teachers, family and friends. I really think that our brains work super hard on everything, all the time, in the back ground while we are busy with the stuff of life.

I had one of these moments yesterday. I was reading this article on bitcoin, which was discussing the genius behind the Blockchain method, referring to the back end complexities and how it might provide a model for a more independent peer to peer based internet. (Well, that’s what I think it was about). The point is that half way through the article, I was like – wow, most of this stuff is way over my head – it must be for smart techie head coding types. But I read it to the end. I’ll probably read it again, and I’ll read the other articles it links to inside of it….. Maybe I’ll understand it in a few years. The point is I’ll leave that to the smart parts of my brain I don’t have personal access to – the secret bits it keeps Steve outside of. I’m sure it’ll come up with something if I leave it alone.

In complex times, this is type of situation is set to become more common. Times when our initial understanding is vague. We shouldn’t let it discourage us. We shouldn’t let it make us give up and stop reading or trying to comprehend it. What we ought do instead, is trust that what we need to know will reveal itself, so long as continue to take in the data and we are patient.

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5 things to check out

Posted in entrepreneurship by Steve Sammartino on October 7, 2013

I happened upon 5 things in the past few days – all of which had a certain something. Most of these came from Dan Groch over lunch on Thursday. They inspired some thoughts. So here’s the 5 pieces & the thoughts they each inspired for me:

1. WorryDream – I can’t really explain this other than saying this guy is a genius with genius ideas. Have a wonder through it.

2. Bobby McFerrin plays the audience – Yes, that Bobby McFerrin. He does something so amazing and shows the power of non verbal communications. Wisdom of crowds and the importance of music. Very enjoyable to watch indeed.

3. The inner game of tennis – An amazing visual of how to remove complexity. The simplicity of instruction without thought. How we can actually let our body do the learning once we avoid over intellectualising everything. I’ll be using this technique while surfing and doing anything physical.

4. Digital feudalism and how to avoid it – This in my view is an incredible risk to our species. Shiny things and big brother control from brands we actually love. They’ve already teamed up with the NSA, and we are letting it happen. HT to Josh McDonald for this one.

5. Powerful ideas about ideas – Alan Kay demonstrates some new teaching methods.

Again another reminder that a cheap laptop and the internet are all we need to know all we desire. And I’ll leave you with this simple fact: Anyone who has access to the internet, has more information at their disposal than the US President did just 10 years ago.

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Top 10 tips to learn a language

Posted in entrepreneurship by Steve Sammartino on November 12, 2012

When it comes to starting anything new, including learning how to speak a foreign language. So here’s my top 10 tips on how to hack the language learning process using the web:

  1. Watch free youtube lessons on speaking your preferred language. They’ve got ‘em all.
  2. Follow native speakers of that language on twitter. Here frequency & brevity is your ally.
  3. Comment on blogs in that language to practice your written form.
  4. Makes friends on-line with people from that country who want to learn English.
  5. Organize skype chats with your on-line friends to practice each others language together.
  6. Download one of the many free apps to practice in down time or while waiting for people.
  7. Offer free on-line English lessons to speakers of the language you desire to learn.
  8. Watch kids shows (cartoons etc) from your home country that have been translated on-line (see youtube)
  9. Set your browser, mobile and web apps into the language you are learning.
  10. Bonus Analogue tip – go to local restaurant and practice with waiters…

There’s never been a better time to start something worth starting.

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10 ‘just because’ projects

Posted in entrepreneurship by Steve Sammartino on November 23, 2011

I’ve been thinking about a few different projects I’d like to do. Which at this stage have no real revenue or business associated with them, other than I find them interesting. I thought I’d list them here to see if anyone has similar crazy ‘just because’ projects. Maybe these fun crazy things are what we should be doing and building, instead of working out what other people want. Maybe the thing that really matters is what we want. Either way here they are;

  1. Take a year to fly to every commercial Airport in the world – without a break. yes, including living in planes and airports for a full 12 months. Document it and what happens for some reason. Find interesting stuff and people. See what happens. Film it. Socialize it on live digital media. Find something no one has ever thought of or seen. Just because.
  2. Live for a year only on food that is grown at home. Vegetables and animals. Cook using only wood and home made ovens. Every bit of food that goes in my mouth I will have grown, baked, killed cooked and created. Document it all. Just because.
  3. Walk around the entire coastline of Australia. Beach by beach, headland by headland. 25,760 km’s of it. Learn something. Document it…. Just because.
  4. Make a short film. Without any false ambitions of becoming the next Tarantino. Just to create. Be part of it. Just because.
  5. Renovate a house. Yes, a totally dilapidated 100 year old timber home. To see what my eye and hands can really make when they collaborate. Build a house my family can live in, be safe in, grow together in. Take time out and do this. A non Grand Design for me and my people. Just because.
  6. Start a cult. Just to see if we can make a positive one. A cult of good. To see if I could lead people in such a way that they live for the cause, but to flip it. To make the cause about fixing broken shit in the world….Like the banking system and the 1%. Just because.
  7. Be a used car salesman. mainly because I think it would be really, really hard. To see how I could sell in a difficult environment. To test my skills, and see what I could learn to take into my future. To be the most untrusted person in the commercial world. To be that guy. The be that guy and see how I handle myself and what I become. Just because.
  8. Coach A little league team. Pass on some skills, about the game, and maybe about life. Teach some youngsters stuff that matters – have am impact on their attitude without them even knowing. See how it feels to help out the people who will inherit our world. Just because.
  9. Live in a tropical paradise. Mainly to remove the myth or confirm it. A place where little money is needed, the weather is always warm and technology and financial growth are irrelevant. Find out out if the picture of paradise is real or perceived. Stay forever if it is real. Just because.
  10. Join a street gang. A real underworld style gang. Think East L.A. Get dirty and down and be part of something bigger than me that is from the opposite side of town. Learn their rules and play by them. Deal, steal and destroy. See if the emotional roller coaster is the same, or different. See if I like it more or less. Understand the plight and political machinations of a crime organization from the inside. Draw the analogies and comparisons to the legal world – find out the truth. Just because.

Sometimes we need to embark on startup projects, that aren’t really startups…. Just because.

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45 seconds

Posted in entrepreneurship by Steve Sammartino on July 4, 2011

I implore every entrepreneur to watch the first 45 seconds of this interview. Ben Lee is an average musician, but an incredible artist. Here he encapsulates the thing that matters the most when starting anything: Permission is not required.

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