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We don’t create advocates, we are advocates and then others join in and follow. Our social mission should define what we sell. If we attach a social cause to what we already sell, then we have got it back to front.
A mini mantra for entrepreneurs:
This is what I am going to do…
Here is why I am going to do it…
This is the result I am hoping for…
I am not asking for permission. I’m starting today. It’s OK if it doesn’t work out.
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