Advocacy

We don’t create advocates, we are advocates and then others join in and follow. Our social mission should define what we sell. If we attach a social cause to what we already sell, then we have got it back to front.

Just make stuff

A mini mantra for entrepreneurs:

This is what I am going to do…

Here is why I am going to do it…

This is the result I am hoping for…

I am not asking for permission. I’m starting today. It’s OK if it doesn’t work out.