Start Up Blog

Maxibon Manchew – Radvertising

Posted in entrepreneurship by Steve Sammartino on March 2, 2011

This is the best advertising I’ve seen so far this year. Really love the concept and the execution. Made me hungry.

If you’re going to advertise your startup then I reckon we can learn something form the radvertising above. And the lesson is this:

Don’t get lost in the middle. Go as close the edge as possible. Make outrageous tongue in check claims and be hilarious, or be 100% authentic and truthful. Everything in the middle of either of these two extreme edges is simply, wallpaper.

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