Start Up Blog

3 cool videos

Posted in entrepreneurship by Steve Sammartino on June 19, 2012

Here’s 3 cool videos that have landed on my desk top that are worth sharing for different reasons.

1. A great advertisement which I’m putting in the anti-social media category. Taking a simple human truth that is top of mind for many of us as we blindly forge ahead into the world of big brother. I really do feel like we might see a lot of people moving against a digital public life soon. Is this the start?

2. Another more subtle advertisement from Quiksilver. The thing a like about this is that it moves deeply into the mind of the surfer. It unlock how emotionally attached to surfing we are. And for those who have never been inside a tube – it looks very similar to the visual in the film below.

3. Is of the art of presenting to an audience. It is the late Steve Jobs who knew how to use theatre to sell. Here he demonstrates the first ever laptop with wifi way back in 1999.

twitter-follow-me13

The Power Flip – Update

Posted in entrepreneurship by Steve Sammartino on June 1, 2012

Guys – this link was made private by the Arts council while they get other stuff ready – they promise me it will be available shortly and I will advise.

Here’s a talk I did for the Arts Australia Council Marketing Conference. It’s kinda long – around 30 minutes, but it might have a few useful ideas for my readers in the entrepreneurial and marketing space.

(I apologise for making up the word ‘decomplexify’ during the talk. My mouth was moving faster than my brain at that stage)

twitter-follow-me13

The waiting game – Eye on Australia

Posted in entrepreneurship by Steve Sammartino on May 1, 2012

Grey Advertising just conducted it’s Eye on Australia sentiment study for the 21st year. The study focuses on how Australians are feeling socially and economically with view points on various industries and demographic groups. This year the results have been complied in a cool animated info graphic below.

A great snapshot for marketers and entrepreneurs alike. Enjoy!

twitter-follow-me13

The future of television

Posted in entrepreneurship by Steve Sammartino on April 14, 2012

I came across this terrific piece of film where the founder of Advertising Agency Wieden+KennedyDan Wieden spoke on the future of TV. He has a smart point of view on “The New TV Landscape” and the opportunities it presents in business.

Besides the fact that it is a great micro lesson, for me it’s another reminder at how terrific the world is today where we can have almost instantaneous access to the worlds great thinkers, for free. As entrepreneurs, we just need to seek it out.

twitter-follow-me13

The attention economy

Posted in entrepreneurship by Steve Sammartino on March 21, 2012

My regular readers will know that 2 weeks ago I released a video of a Lego Space Shuttle that we got into actual space. Quite frankly I was surprised at how much attention it got both on-line and in mainstream media (TV, newspaper, magazine & radio). It has had over 1 million views on Youtube alone. It really got me thinking about what tends to win attention in today’s connected economy, and although I don’t really know the answer, it feels more like simply joys and personal interest work better on line than commercial intentions or hard nosed value equations.

And while I’d much rather one of my businesses get this amount of coverage – it has lead to a lot of interesting business opportunities and offers. The attention generated has become its own asset. It has become a proof point in the people behind it and so it creates intrigue from others who want to simply do cool stuff.

So the question for startup entreprenuers is this:

What cool side projects can we do to generate attention around, so that our bigger ideas can attract the resources they need?

twitter-follow-me13

The Foxtel hack

Posted in entrepreneurship by Steve Sammartino on February 9, 2012

I’ve been a vocal opponent (and customer) of Foxtel. A service that, as the web evolves is loosing its reason for being in my life. So I decided to disconnect my service and here is the interesting story of what happened.

I called the number and the options to choose from (1,2,3,4) for the appropriate issue. This surprisingly included ‘Press 4 to disconnect’. This was the first clue things aren’t right down at Foxtel. Any business that has this issue come up often enough to include it in the first 4 options of customer interaction has some issues.

So I click it and get put through to the ‘Customer Retention Center’ and they ask me why I want to disconnect. A few of the reasons I tell them include:

  • I’m sick of seeing better offers advertised to new customers. (Screw the existing ones hey!)
  • They have reduced the services and kept the price the same for my account.
  • I can’t get movies on demand (which I’m prepared to pay for) without signing up to a more expensive packaging (WTF, the tubes are already in my house?)

They apologise, tell me I’ve been a good customer for a few years, so they offer me a $30 discount per month. Which is 30% off what I’ve been paying. I retort with, ‘if I’m such a good customer why do you only try and keep me once I’ve already decided to leave you?’ Seems to me they have things back to front at Foxtel.

So I took the discount for now – I’m moving house in 2 months and it is all over for me and Foxtel then.

My advice to any Foxtel subscriber out there is to call up to disconnect and get the discount anyway and hack their already flawed proposition, before it gets hacked entirely by market forces.

twitter-follow-me13

The marketing flip

Posted in entrepreneurship by Steve Sammartino on February 8, 2012

Once upon a time brands made stuff and told people why they should want it.

Then: Tell and sell.

Now we need to remember that our people need to be involved from the start of the project to create mutual ownership.

Now: Share the process.

twitter-follow-me13

The moving target & radvertising

Posted in entrepreneurship by Steve Sammartino on January 31, 2012

It’s easy to think that our target audience is the same people it has always been.

18-24 year old influencers

Main grocery Buyers

Retirees

Primary School kids

But sometimes, that target market evolves. Some times it is the exact same people it was 20 years ago – except they are actually 20 years older. Case in point is Ice Magic. Yes, that chocolate coating dessert that is scrumptious when spread all over ice cream. These guys who run the brand found out that a whole bunch of big kids (35 year olds) were reliving their child hood and sharing photos on line. They even invented ‘ice Magic Day’ an annual event where pics of the choccy treat are shared on twitter and flickr.

Rather than fight it, they embraced this underground brand community and where it is going. And the end result is this uber cool graffiti piece.Which I am really digging because I am one of the members of the community. Enjoy

twitter-follow-me13

Instagram is my new twitter

Posted in entrepreneurship by Steve Sammartino on December 12, 2011

Lately I’ve found myself checking my instagram feed more often than my twitter feed. I didn’t realise it at first. But I noticed it only when a few of my twitter friends commented on my lack of tweeting. Clearly I’m still using both, but increasingly instagram is what I give my small doses of available attention to. I remember the time when this happened to facebook, the time when I slowly started coming back to facebook less often, and starting giving my attention to twitter. And it is happening all over again for me.

It really does feel like there are only a few channels I can invest in at one time. Maybe it is Dunbar’s number is at work again?

If I had to understand why this is happening I’d just put it down to noise. When there are a lot of voices shouting at once, it is very difficult to hear what anyone is saying – the conversation is replaced with a hum of city noise, interspersed with the occasional siren or loud car horn. Instagram feels more intimate at the moment. It feels like twitter did when I first got there. I have so few people in my feed I can see everything. A few crew who have organically organised themselves to share some of their life. I don’t feel like I’m missing out on anything, and it feels like I have a greater sense of control that my other feeds. Sure, I have to take a photo of all my thoughts – but most thoughts we have can be augmented with a pic quite easily. In addition, this need for a picture reduces the amount of banal posts I see in my feed.

Increasingly I am convinced of one thing – as soon as ‘everyone’ arrives at a party, it’s time to find somewhere more interesting. And what this means for entrepreneurs, is that if your party is cool enough, people will eventually seek you out.

twitter-follow-me13

The tender folly

Posted in entrepreneurship by Steve Sammartino on November 17, 2011

Here’s the plan:

We’ll ask a bunch of companies to solve an important business problem for us.

It will be a big problem with large financial consequences.

We’ll give companies a written document on what we think we want.

We wont let any of the companies ask us more about what we want. They just get what is written.

We’ll have a deadline that is immovable. If a company is not inside it, they lose. Even if they are the best.

We wont meet with any of the people we will work with. We wont find out if we like each other.

We’ll only give these companies 1 hour to explain what they think we should do. Even if the project takes years.

We wont tell them the budget, or we’ll give an immovable budget. Either or.

We’ll get a purchasing person to run this thing. Not someone from the department who will work on the project.

We’ll keep certain secrets on the project in house until we choose a partner.

We will go through this process this every X years. Even if our current provider does this for us very well.

——

Sound silly? If it does, then maybe it is time we started re-thinking if we want to do business with anyone who believes in the tender process.

twitter-follow-me13

Follow

Get every new post delivered to your Inbox.

Join 899 other followers