While technology and lifestyles has shifted radically in the past few hundred years, the human DNA hasn’t evolved very much at all in the past few thousand. It’s one of the reasons why we are becoming obese. Our bodies are just not designed to have some much access to food, and so much automation and leisure time. Another interesting quirk of our DNA is the fear instinct. An instinct which is totally vital for survival, until a a few hundred years ago. In a pre-civilised world, failure could mean being killed while gathering food.
The problem with the fear instinct is that it gets in the way of us doing our best work in a modern world. It can stop us from proposing amazing ideas, and disrupting old outdated methods. The fear we have is not of death, but these days usually only of embarrassment or financial loss, neither of which will kill us.
This fear robs us of our best chance to make a difference, and generate the momentum we need. The best way to overcome this fear to remind ourselves that the fear we are facing is emotional and not physical. And almost every circumstance, what we are afraid of will not stop us from having a second chance.
…… for entrepreneurs is this:
We must put ourselves in as many Yes / No positions as possible every day.
What’s a Yes / No position?
It’s a call to action.
It’s asking for something we need to get to the next step.
It’s asking for an order
It’s asking them to buy
It’s making an awkward phone call
It’s facing fear and rejection
It’s taking rejection straight into the ‘next Yes / No propostion
It’s putting momentum above all things.
The number of position proposals is directly proportional to our success – and our success rate as a percentage increases as the volume of propositions does.
That is all.
In world of media proliferation it’s becoming harder to get someone, anyone, let alone our target audience to listen. A better way than blasting our own foghorn is to espouse others. Something I’ve seen a lot of smart startups do lately is become brand advocates. That is, take a lead role in communicating, promoting and essentially spreading the love for other companies whose values we feel aligned to. It’s even better if we all move in the same entrepreneurial circles. Though it doesn’t have to be this way.
When we share great stuff other people are doing it rubs off on us. Just like proper referencing does in academia. We need to find stuff other companies are doing that we think is worth sharing. Ideas we think rock and companies with cultures we admire.
This is my current love list of other Startups & SME’s
- Deck of Secrets
- Sydney Writers Centre
- I vote for art
- The Podcast Network
Some of which even loosely compete with each other. This is fine in my view as often the biggest challenge we have in startup land is market development. Helping our competitors, though counter intuitive, can also benefit us. It get’s more people interested in the space, generates mainstream media coverage and can increase market size. This type of thinking would have been a sackable offense in my old consumer goods marketing days. The world has changed.
We’ve always been told it’s better to give than receive and the on-line world is the greatest exemplar of this theorem. It’s also a super way build significant brand credentials and trust. When people trust what we have to say by introducing them to other cool stuff it gives us a chance at gaining our own momentum.