I’m about to provide you with a report of the news for the next 6 months and quite possible eternity.
It’s all bad.
Every story, well at least those stories that don’t include baby kissing, the back page, or the lovely human interest pieces after the weather report. If it was good news, they wouldn’t bother telling us. Their job is to leverage the most basic of human emotions, and that emotion is fear. Good news doesn’t hold attention as deeply as the bad does. Our lizard brain makes sure we pay attention for survival purposes. But here is what we should do instead.
Stop watching it.
It actually wont teach us anything, and quite possibly rob us of valuable time we could be investing in real learning or actual projects. It might even have a negative impact on our psyche and chip away at our soul. We must not let that happen. As entrepreneurs we are far better off investing our viewing and reading time in specific knowledge which might solve problems. All the news does is promote problems.
Everything we would see in a news report can be garnered by scanning a news sites headlines, which takes all of 2 minutes. If there is seriously anything life threatening, we’ll find out, and then we can dig deeper. If not, we should get on with something positive. In truth the ‘news‘ should be called the ‘olds‘ because all they ever do is recycle the same old crap that adds little to no value to our personal life.
You have a pulse – it’s important it never stops.
Your business has a pulse – when it stops your customers assume your dead or dying.
This why the following elements are crucial for your business or startup:
- Advertising frequency
- Newsletter updates
- Web page changes
- Twitter feed on your homepage
- Regular blogging
- Returning phone calls & emails the same day
- Speedy invoicing (guilty)
- Product iterations and improvements
- PR & media exposure
- Team, fan, member, evangalist get togethers
- Conversing with your people on line
- Conversing with people off line
- Acknowledging (not hassling) everyone who enters your office, retail space or workshop.
Let your customers know you’re alive, and they’ll treat you like you are. Let them think your dead or dying and they’ll ensure you die for sure.