You have a pulse – it’s important it never stops.
Your business has a pulse – when it stops your customers assume your dead or dying.
This why the following elements are crucial for your business or startup:
- Advertising frequency
- Newsletter updates
- Web page changes
- Twitter feed on your homepage
- Regular blogging
- Returning phone calls & emails the same day
- Speedy invoicing (guilty)
- Product iterations and improvements
- PR & media exposure
- Team, fan, member, evangalist get togethers
- Conversing with your people on line
- Conversing with people off line
- Acknowledging (not hassling) everyone who enters your office, retail space or workshop.
Let your customers know you’re alive, and they’ll treat you like you are. Let them think your dead or dying and they’ll ensure you die for sure.
The photo below is on the car of the guy I am staying with in Dubai. Have a look at the wheel cover on his 4 wheel drive, of which there are more than sedans on the road in said location.
You’ll notice that it has a cover on it for ‘Danube’ which happens to be a building materials company. Funny this is ‘Michael – the car owner’ doesn’t work there. He told me one day he returned to his vehicle to find it placed on his spare wheel. I asked him if it annoyed him, and he proceeded to tell me, it doesn’t worry him as it protects his wheel, and it is a bit of a hassle to remove. Yep, he hasn’t got around to removing it yet…
Subsequently I noticed these on many cars in Dubai. Seems the other owners of the hijacked cars haven’t bothered to remove theirs either.
It’s an interesting piece of advertising and media invention. It is giving an item of value to the hijacked, that is the wheel cover, but on the same token it’s very interruptive. If the cover get’s thrown away, it becomes a costly exercise for the advertiser. I’m not sure it would be tolerated in a western market, but it’s innovative non the less.