Start Up Blog

How to pitch

Posted in entrepreneurship by Steve Sammartino on June 20, 2010

There is more good than bad in these hilarious Ali G pitches to Venture Capitalists.

What to look for:

  • His tone of voice and pausing when speaking.
  • His reliance on talking. There is no powerpoint.
  • Taking them on a journey. Story telling.
  • Simple visuals. Having samples / props.
  • Supreme confidence

I’d seriously recommend this video on how to pitch versus most other examples we see on the web so long as we understand the context.

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My new startup

Posted in entrepreneurship by Steve Sammartino on November 19, 2009

I’m launching a new startup. For those who don’t know about it here are some of the key points:

  • The brand extension comes from an already successful enterprise
  • The partnership & legal agreements were entered into over a year ago
  • The idea is not an original one, rather a new execution of a proven formula
  • We didn’t pitch the idea or ask for permission, we just did it
  • It’s a brand extension
  • It’s a self funded project with no external capital. But we wont have ownership
  • We will give away the corporation, once it is cash flow positive
  • It’s a very long lead project
  • It wont be cash flow positive for more than 20 years
  • Estimated cost of the project is around $500K
  • We do expect to however, to yield emotional & community benefits very early after launch
  • It’s an industry we’ve never worked in before, but have a natural flair for it
  • Some of the product development will be outsourced to 3rd parties
  • Outsourcing will occur in 3 large segments of up to 6 years each
  • The most important product development will be done in house
  • There wont be any major advertising, brand awareness will be driven through family & friends
  • We already know it’s unique, but wont require any intellectual property protection
  • However, major security measures will be taken to protect the asset, especially in the incubation phase

My new startup is my baby due January 25th, and it’s the most exciting one I’ve ever been involved in. We’re involved in more startups than we think…

Startup Blog says: Let’s not define ourselves by what we own, but the cool stuff we do.

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Startup School – 1 seat left

Posted in entrepreneurship by Steve Sammartino on November 2, 2009

I’m very excited that Startup School Melbourne is this weekend. We still have a single seat left which is currently being warmed by this guy….

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But we’d love to replace him with you. And if you need any more convincing then I’m pretty sure I’ll have done the job once you finish reading this blog entry.

Firstly – here’s a list of topics we’ll be covering in detail:

  • Idea Generating
  • Creativity in business. Creative thinking
  • Raising Capital
  • Art of Pitching
  • Legal tips, shortcuts and administration
  • Successful outsourcing (digital & production)
  • Building an international work force
  • Cash flow for startups & budgeting
  • Simplified project management
  • Personal & business branding
  • Selling like a guru
  • Generating PR and media
  • Building a Team

All of which is fully documented in a take home working manual so you’ll leave knowing exactly what to do and how to do it. Like I have.

We are also being joined by Yvonne Adele – Globally renowned Creativity and ideas guru!

You can’t learn this stuff in school, books or at University. And I should know as I teach Marketing at Melbourne University. You also get me as an on going mentor as a Startup School graduate with unlimited help in your start up. Which is incredible value give what most consultants (with less real experience) charge by the hour.

We are holding the event in the groovy boutique Lindrum Hotel. Where the space is great and the food and espresso is awesome. I tested it.

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All of which is included in the price. You’ll be one of 10 people in an intimate learning environment. Not in a room full of people.

If that’s not enough , Startup School comes with a money back guarantee to blow your mind. I can say this because I know the 2 days will.

No, it’s not priceless – it’s priced at $998.

It will be the best investment in your entrepreneurship education you’ve ever made. it will make and save you thousands. This event is a one off, there is no next chance. If you want to chat about it – call me on the phone number in the right hand side bar of this blog.

Click here to book now.

(Seats still available for Sydney 21st & 22nd of November)

See you on the weekend, Steve.

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Solid advice – David Clarke, Webjet founder

Posted in entrepreneurship by Steve Sammartino on October 22, 2009

I was lucky enough to be on a judging panel at Melbourne University with David Clarke the CEO of Webjet. A $500m company which he founded, floated and built. After the students gave their business pitches (the subject was Internet Marketing) he gave a simple closing speech with some poignant insights. Here’s a snippet.

“The internet is very seductive and has the capacity to hijack rational thought. There is a real disconnect between the on-line and real world. The trick is to connect the two. And the way that is usually done is through speed and cost advantage.”

Amen.

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Startup School just got better

Posted in entrepreneurship by Steve Sammartino on October 16, 2009

For those of my blog readers already locked and loaded for startup schoolGood News.

For those thinking about coming long – Another great reason to join us.

The uber terrific Yvonne Adele from at Ideas Culture has just joined us for the 2 events. She will be facilitating and helping us out through the two days. But don’t think she’ll just be giving the intro’s and outro’s – she’ll be giving us her spin on creativity and ideas, as well as getting us pumped up, motivated and thinking. Which will also blow our minds!

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For those who don’t know, Yvonne’s business was recently featured in Springwise and has a list of credentials and testimonials as long as both my arms.

So, if you’ve been on the edge of booking startup school. Time to get moving. The Melbourne event is about to close the door with only a couple of seats left. And Sydney is filling quickly.

Feel free to contact me if you have any queries and want to chat in more detail about it on 0438 779566. Steve.

How to get investors interested

Posted in entrepreneurship by Steve Sammartino on July 5, 2009

While watching the BBC television show the Dragons Den, quite often the ‘Dragons’ laugh at a business concept they are presented with and think it is ridiculous.

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Here’s the one thing that makes them eat their words every time:

Sales figures. Revenue, Customers, Repeat orders.

It’s only then they change their view from ‘not interested‘, to ‘I’m listening‘.

If you ever want to get investors interested, go see them once you’ve got sales. When you have revenue coming in it puts the kibosh on negative opinions. In addition,  it increases value of your business and reduces the percentage you’d have to give away for a cash investment.

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Business Pitch

Posted in entrepreneurship by Steve Sammartino on May 13, 2009

The other day I was involved in pitching my business rentoid.com – I wanted to stay true to my beliefs and present a largely visual presentation to what I expected was an ‘info hungry’ crowd. The type who don’t mind a page full of words and numbers. My rule was no more than 6 words per slide. Some had only 2.

I think the format is pretty useful, so I thought I’d share it. Basically in each chart just change the word ‘rentoid’ and insert ‘your business’ and I think it would be just fine. It was for a pitching competition (I know they seem to be the trend of the day) and we made it to the final after a few stages so I guess it’s a method which has worked. It’s only 5 slides. I think talking to pictures works because it makes people listen, not read, and it shows you know your business.

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When seeking investors

Posted in entrepreneurship by Steve Sammartino on April 10, 2009

Here’s some simple advice when seeking investors for your startup.

Never use the words ‘The Next’…

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Regardless of the uber successful business which follows these two words it just isn’t going to happen. For two reasons. The first is our probability of being this successful is almost non existent. Secondly if we are this successful, we wont be the next, but something new.

The main point is when people use the words the next, they lose credibility. And when someone says it to me regarding their new business venture, I find it hard to believe anything they say after that.

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Make your sentences short

Posted in entrepreneurship by Steve Sammartino on January 7, 2009

We need to make our sentences as short as possible when trying to engage anyone that matters in a business. Investors, customers, retailers.

So our short sentences should appear in our pitch, our copy writing and our video communication

So how could I possibly make this sentence any shorter than it is?

How could I make this sentence any shorter?

Could I make this sentence shorter?

Could I make this shorter?

This is shorter still.

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Tell your story – ‘Quickly’

People are very time poor, or maybe just a little impatient. Regardless of which it is we have to be able to tell our story quickly.

Vanguard Investments do it in 2 seconds. Click here to see how they do it. (Watch the animation)

Even this chart below tells the story on long term ‘index’ investing. Of which Vanguard are the founding forefathers.

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The recent downturn is a best a ‘blip’.

How long does your startup story take to tell? Here’s a tip – we’ve got a few seconds at most.

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