There is more good than bad in these hilarious Ali G pitches to Venture Capitalists.
What to look for:
- His tone of voice and pausing when speaking.
- His reliance on talking. There is no powerpoint.
- Taking them on a journey. Story telling.
- Simple visuals. Having samples / props.
- Supreme confidence
I’d seriously recommend this video on how to pitch versus most other examples we see on the web so long as we understand the context.
I’m launching a new startup. For those who don’t know about it here are some of the key points:
- The brand extension comes from an already successful enterprise
- The partnership & legal agreements were entered into over a year ago
- The idea is not an original one, rather a new execution of a proven formula
- We didn’t pitch the idea or ask for permission, we just did it
- It’s a brand extension
- It’s a self funded project with no external capital. But we wont have ownership
- We will give away the corporation, once it is cash flow positive
- It’s a very long lead project
- It wont be cash flow positive for more than 20 years
- Estimated cost of the project is around $500K
- We do expect to however, to yield emotional & community benefits very early after launch
- It’s an industry we’ve never worked in before, but have a natural flair for it
- Some of the product development will be outsourced to 3rd parties
- Outsourcing will occur in 3 large segments of up to 6 years each
- The most important product development will be done in house
- There wont be any major advertising, brand awareness will be driven through family & friends
- We already know it’s unique, but wont require any intellectual property protection
- However, major security measures will be taken to protect the asset, especially in the incubation phase
My new startup is my baby due January 25th, and it’s the most exciting one I’ve ever been involved in. We’re involved in more startups than we think…
Startup Blog says: Let’s not define ourselves by what we own, but the cool stuff we do.
I was lucky enough to be on a judging panel at Melbourne University with David Clarke the CEO of Webjet. A $500m company which he founded, floated and built. After the students gave their business pitches (the subject was Internet Marketing) he gave a simple closing speech with some poignant insights. Here’s a snippet.
“The internet is very seductive and has the capacity to hijack rational thought. There is a real disconnect between the on-line and real world. The trick is to connect the two. And the way that is usually done is through speed and cost advantage.”
For those of my blog readers already locked and loaded for startup school – Good News.
For those thinking about coming long – Another great reason to join us.
The uber terrific Yvonne Adele from at Ideas Culture has just joined us for the 2 events. She will be facilitating and helping us out through the two days. But don’t think she’ll just be giving the intro’s and outro’s – she’ll be giving us her spin on creativity and ideas, as well as getting us pumped up, motivated and thinking. Which will also blow our minds!
So, if you’ve been on the edge of booking startup school. Time to get moving. The Melbourne event is about to close the door with only a couple of seats left. And Sydney is filling quickly.
Feel free to contact me if you have any queries and want to chat in more detail about it on 0438 779566. Steve.
While watching the BBC television show the Dragons Den, quite often the ‘Dragons’ laugh at a business concept they are presented with and think it is ridiculous.
Here’s the one thing that makes them eat their words every time:
Sales figures. Revenue, Customers, Repeat orders.
It’s only then they change their view from ‘not interested‘, to ‘I’m listening‘.
If you ever want to get investors interested, go see them once you’ve got sales. When you have revenue coming in it puts the kibosh on negative opinions. In addition, it increases value of your business and reduces the percentage you’d have to give away for a cash investment.
The other day I was involved in pitching my business rentoid.com – I wanted to stay true to my beliefs and present a largely visual presentation to what I expected was an ‘info hungry’ crowd. The type who don’t mind a page full of words and numbers. My rule was no more than 6 words per slide. Some had only 2.
I think the format is pretty useful, so I thought I’d share it. Basically in each chart just change the word ‘rentoid’ and insert ‘your business’ and I think it would be just fine. It was for a pitching competition (I know they seem to be the trend of the day) and we made it to the final after a few stages so I guess it’s a method which has worked. It’s only 5 slides. I think talking to pictures works because it makes people listen, not read, and it shows you know your business.
Here’s some simple advice when seeking investors for your startup.
Never use the words ‘The Next’…
Regardless of the uber successful business which follows these two words it just isn’t going to happen. For two reasons. The first is our probability of being this successful is almost non existent. Secondly if we are this successful, we wont be the next, but something new.
The main point is when people use the words the next, they lose credibility. And when someone says it to me regarding their new business venture, I find it hard to believe anything they say after that.
We need to make our sentences as short as possible when trying to engage anyone that matters in a business. Investors, customers, retailers.
So our short sentences should appear in our pitch, our copy writing and our video communication
So how could I possibly make this sentence any shorter than it is?
How could I make this sentence any shorter?
Could I make this sentence shorter?
Could I make this shorter?
This is shorter still.
People are very time poor, or maybe just a little impatient. Regardless of which it is we have to be able to tell our story quickly.
Vanguard Investments do it in 2 seconds. Click here to see how they do it. (Watch the animation)
Even this chart below tells the story on long term ‘index’ investing. Of which Vanguard are the founding forefathers.
The recent downturn is a best a ‘blip’.
How long does your startup story take to tell? Here’s a tip – we’ve got a few seconds at most.