Start Up Blog

The Jesus moment

Posted in entrepreneurship by Steve Sammartino on May 28, 2010

One thing we need to build into our startups is the Jesus moment. We have to have one.

Startup blog definition:

Jesus moment: One thing which makes our people come back another time.

it’s got to be so compelling, that can’t refuse to check us out again. it’s not usually a whole bunch of things, rather a single thing we do better which makes us worthy. It’s why they’ll switch to us. it’s what we are focused on.

Brand which have the Jesus moment built it, invariably do better and live longer. It may not be there when we launch, but it must be what we are striving for.

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