Start Up Blog

The Power Flip – Update

Posted in entrepreneurship by Steve Sammartino on June 1, 2012

Guys – this link was made private by the Arts council while they get other stuff ready – they promise me it will be available shortly and I will advise.

Here’s a talk I did for the Arts Australia Council Marketing Conference. It’s kinda long – around 30 minutes, but it might have a few useful ideas for my readers in the entrepreneurial and marketing space.

(I apologise for making up the word ‘decomplexify’ during the talk. My mouth was moving faster than my brain at that stage)

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Don’t do your homework

Posted in entrepreneurship by Steve Sammartino on August 29, 2011

I’ve recently come to the conclusion that the most important thing I have ever not done, is my homework at school. Most of grade school and high school, I basically didn’t do my homework. I knew it was due the next day. I worried a little, but not enough to actually do it.

While other kids were doing their homework after school, I was out playing with the other kids, getting up to mischief. Riding my BMX, playing games (footy, cricket, building tree houses etc). I can home late, often. Mum would yell at me and I had to think of an excuse as to why I was late. I would have to provide at least some kind of creative response. Then after dinner I’d be too tired to do my homework. So I’d promise myself I’d get up early and do it in the morning. When morning arrived I’d be too tired to do it then either… In short the homework would rarely get done. Almost never. When I got to school, the same charade would occur. That is, me thinking of creative reasons why my homework was not getting done. Firstly to the teachers to try and avoid an after school detention. Again later, explaining to my mother why I ‘had’ an after school detention. In hindsight it was all a little stressful. Thinking on my feet for answer. Answers I didn’t have at such a young age, with little fast thinking experience.

Turns out this was a pretty good career move, or even ‘life skill’.

In the end, years of being naughty, taught me how to do something far more valuable than having high grades in senior school. It taught me how to think on my feet and how to present to an audience that wants answers. But it also did a lot more than that. Eventually it showed me how to read the play on different peoples reactions to bad news, that rules could be broken if you could sell an alternative.

It even goes a little deeper when I think it through….

I wasn’t just watching TV when I wasn’t doing said homework. I was out in the street playing. Building things with other kids. Under taking projects, playing games and interacting. Doing real things with real people. Operating in ‘live’ human environments, where the results, in this case the ‘fun’, was based on my ability to motivate other kids and organize them. All this, rather than spending my after school day light hours memorizing a bunch I’ve crap that someone had deemed it important for me to regurgitate in some test.

And now as the years have passed I’m reasonably certain that the key to any success I’ve had in life has been due to my ability to influence people. I’m also pretty sure that not doing my homework was where it all started.

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The truth about confidence

Posted in entrepreneurship by Steve Sammartino on April 15, 2011

Some one said these words to me the other day:

“It’s easy for you. You are confident being in front of people and speaking in public…”

I thought for a second and then told him the truth about confidence. Which isn’t verbatim, but it went something like this.

Confidence isn’t something people are born with. In fact, it doesn’t really exist. Confident people are those who are prepared to make themselves ‘uncomfortable’. People who are prepared to risk pain and or embarrassment to get something done. They embrace the risk of failure and get so used to failure, that people believe it comes easily for them. They assume it is ‘confidence’. But it’s just that these people accept the tension of being uncomfortable, as well as the potential for failure. And this is the truth about being confident.

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How to pitch

Posted in entrepreneurship by Steve Sammartino on June 20, 2010

There is more good than bad in these hilarious Ali G pitches to Venture Capitalists.

What to look for:

  • His tone of voice and pausing when speaking.
  • His reliance on talking. There is no powerpoint.
  • Taking them on a journey. Story telling.
  • Simple visuals. Having samples / props.
  • Supreme confidence

I’d seriously recommend this video on how to pitch versus most other examples we see on the web so long as we understand the context.

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The non-web side of web businesses

Posted in entrepreneurship by Steve Sammartino on April 19, 2010

If you’re not doing much tomorrow night, and happen to be in Melbourne, I’m giving a little talk at the Hive.

I’ll be focusing on the non-web side of web businesses. It’s free to come and should be fun.

More details here.

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