Start Up Blog

The 2 types of reading

Posted in entrepreneurship by Steve Sammartino on October 8, 2013

Now that we all have reading devices permanently placed in our pockets we can catch up on our reading at any time. For me this presents an interesting set of considerations we should be aware of:

  • Does it increase the amount of reading we do, or just change when we do our reading?
  • Are there only so many words we want to read each day?
  • What do we read during our ‘mobile’ reading times: Social media, news, articles, books or all of them – versus our home reading time?
  • Are we in a space for which quiet consideration and reflection is even possible when we read?

It got me thinking that much of the reading we do now is more disposable than ever. A type of mind junk food for which there is often little intellectual nutrition. I’ve been as guilty as anyone wanting to know the latest business, technology and startup news. The type of stuff which is interesting to know but wont compound our knowledge.

I feel like reading has now split into two categories much like food has:

  1. Fast Reading – The latest stuff, a quick mind fix, but with little long term value. Disposble.
  2. Slow reading – Tome orientation which has a longer term perspective, directional postulations and philosophical musings. Timeless

I’m trying to focus on the latter, because if we have a foundation of thought we can easily digest the latest trends or factoids. But more importantly, add a rounded perspective which instigates a personal opinion. We go beyond regurgitation and develop thought leadership.

The key question I now ask myself is this: Will what I am reading be relevant 5 years from now? In truth it doesn’t matter where, how or with what device we consume it, but the reality is our immediate environment often shapes our consumption behaviour. We need new habit awareness during times of technology transition.

At the end of the day, it becomes a choice between knowing ¬†the latest news or tactics, or having understanding of the larger shifts and building a philosophy. I know which one I’d rather choose.

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10 books that helped me

Posted in entrepreneurship by Steve Sammartino on February 22, 2012

Felling a bit ‘listy’ lately, so here is one of 10 books that really helped shape my life and startup philosophy in the past few years. Of course this list is non-exhaustive and in no particular order.

  1. The alchemist
  2. Purple cow
  3. The intelligent investor
  4. A random walk down Wall st.
  5. 22 laws of marketing
  6. A whole new mind
  7. The clue train manifesto
  8. The cashflow quadrant
  9. The long tail
  10. Outliers

What books have shaped you?

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