The new industrial revolution – Chris Anderson

I’ve been a big fan of Chris Anderson for a long time. And he’s done it again. While I haven’t read his new tome “Makers – the new industrial revolution” – if this talk is any indication of the content, it will be mind blowing. Not only is Chris one of the most insightful technology visionaries, he also has a knowing way to explain his ideas with simplicity and conviction.

I’d recommend this talk to anyone who is interested in the future – it might just be the best hour we invest before the end of the year. And this talk ensures we know what’s coming, whiling helping us realise the gravitas what’s already happened. Enjoy!

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The end of Fredrick W Taylor

Then:

Taylorism defined our world for the best part of the past 100 years. Even in marketing realms. During the mass media era, we could use tested methods to go to market with predictable success – so long as we had access to the right resources.

Now:

Rapid change and fragmentation is the new normal. While we are half way through planning, someone else will arrive and do it different, cheaper, better and in a way we never quite expected. Both in terms of what they build and how they spread the word.

Therefore:

Our mindset when it comes to startups and business (isn’t everyone in business a startup now?) should be fluid and philosophical. It’s time to drop the template and best practice six sigma bull crap.

It is very hard for a best practice to exist when something has never been done before.

My mum doesn’t understand

For the best part of the last 10 years I haven’t been able to explain to my mum what I actually do for a living. Both with startups I have created and jobs I have had. Probably more so with the paid roles I have had. And this is an important insight into the world today and how we all fit into it.

How my mum responded to various activities I have undertaken:

My blog: Why do you do that? What is it about? Who pays you for it? Why do people want to read about startups?

Startup School: How can it be a school if they don’t get a certificate at the end of it? What curriculum do you follow?

Rentoid.com: Why would people trust strangers with their things? Why would people rent or share stuff when they can just buy it?

Director of Strategy: If you don’t write the ads or make the film at this Advertising agency, what do you actually do? I don’t get it.

Twitter: Who cares about what you have to write? Why can’t you write more than 140 characters? What do you mean people follow you?

In fact, without being disparaging, we need to ensure our mums don’t understand what we do. It’s the best indication that we are a scarce resource in a rapidly changing landscape.

When everyone understands what we do, it almost certainly means there are plenty of people who can do it. And if there are lots of people who do what we can do, then there is less chance we can extract significant value in the marketplace.

Bigger than the internet – 3D Printing

3D printing is really starting to blow my mind. As far as I can tell it is taking the information we are currently living through and making it physical. It’s the missing link. The start of being able to create everything from nothing – ephemeralization. Converting the first 20 elements into stuff, by organizing information, ones and zeros. About 20 years from now, you’ll remember talk about 3D printing, the same way we remember hearing stuff about a connected world through computers in the mid 1980′s. I think it will be more disruptive and bigger than the internet.

In order to just make sure you are across what is happening here’s the most famous Youtube Clip about 3D printing which is from the Discovery channel. In the coming weeks I’ll be posting a large article about all the implications on the world. And before you watch the clip below here is a list of some things that have already been printed by such machines:

Bicycles, cars, tools with moving parts, furniture, drone aircraft and even balls bearings.

It’s coming and it is going to change everything.

Moving to ‘open’

The world is quickly moving to ‘open’ whether we like it or not. Companies that lean this way will invariably do better than those that lean to ‘secret’. It is also important to know that our philosophy can’t be segmented. It is a cultural decision.

Which way is your organization leaning?

Falling in love with infrastructure

Here’s a list of companies who should’ve done something, yet instead, let someone else do it for them. And in being asleep at the wheel, they will never be as powerful (read relevant) again.

Yellow Pages	should have become…	Google
Encyclopaedia Britannica	should have become…	Wikipedia
RCA / Sony / BMG / EMI / Warner	should have become…	iTunes
Newspaper classifieds	should have become…	Craigs List
Trading Post	should have become…	eBay
Barns & Noble	should have become…	Amazon
Industry X	could well become…	Your startup

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The key point is this. The future doesn’t care about your legacy, or how things were done in the past, it only cares about what people actually want. And people don’t care about your existing infrastructure, they only care about themselves.

There’s a million more of these examples out there, and many more to come. The question is which industry will you disrupt because they are too in love with their existing infrastructure?