Start Up Blog

Windows = Screens

Posted in entrepreneurship by Steve Sammartino on January 25, 2012

If you think my raving on about screen culture is just a little too much. Then, get ready for more. In fact, look around at all the places in your life where you see glass and windows. Now imagine all of those panes as actual interactive screens which are web enabled as well as, well simple normal see through glass. Because this is coming, and it is coming much quicker than we thought it would.

The only job left to do now, is dream up the best data mashups based on the context of where the window is, because the technology evidenced below needs entrepreneurs underneath it to create real meaning and purpose.

More evidence of screen culture

Posted in entrepreneurship by Steve Sammartino on January 16, 2012

Screens are beginning to permeate our entire existence. This latest effort from Samsung is seriously a step into the future. A fully connected web enabled window. It’s not hard to imagine this appearing in architectural designed houses and offices in the next 12 months a la minority report. Again it seems that UI is what really matters.

Startups need to be thinking about how they design around next generation screen UI beyond Apple.

 

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2 minutes of Screen Culture

Posted in entrepreneurship by Steve Sammartino on April 14, 2011

Our lives are increasingly being influenced by what I like to call ‘Screen Culture’. Which I posted a piece on here. I thought it would be worth showing the idea in action – hence the video I made below. Many of the statistics to support the concept were garnered through ‘Eye on Australia‘ which is an annual Grey Advertising study on consumer sentiment. The video explores the impact screens are having on our lives in the geographically specific & connected world. Enjoy!

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Screen Culture

Posted in entrepreneurship by Steve Sammartino on March 29, 2011

TV was the first entertainment screen in our lives and belonged in the living room. And it stayed there for the best part of 30 years before it multiplied. Slowly, it made it’s way into the other rooms of the house. It was linear and unidirectional, but it was also the start of a new culture. A culture that would shape more than entertainment.

In less than 20 years since the birth of the graphical web, screens in all shapes and sizes have started to pop up all around us. They’ve made things simpler, easy to understand, and just made life better. So much so, that screens now permeate virtually every aspect of our lives.

I call it screen culture.

And it’s much more than TV, web browsers and smart phones. It’s every screen we see. All web enabled, all around us and consumers expect the screens to serve them without a hitch.

They’re in our pockets, they’re on our desk, the car dashboard is now a screen, on the back of airline seats, the airline check in counters, supermarket checkouts, shopping centre directories, in all retail spaces, in the back seat of taxi’s, bus shelters, community spaces. They exist where ever communication and commerce does. Every machine now has a screen. Every time we interact with technology, the interface is increasingly screen enabled. And we often attend to multiple screens concurrently.

The more we learn about the screen, the more it learns about us. The best screens can be manipulated, touched, caressed, controlled and even spoken to. It’s our job to humanize the screens so that they are culturally sensitive. They need to intuitively know what we want… and lead us to that solution. The interface has to be the instruction manual. Screen culture demands that we teach people “how”, while they interface. That the learning, and the solving, happen simultaneously. The screens need to serve us. We must be able to navigate the tight spaces of the small screen, if we can do this, then conversion to the big is easy.

This can only happen when we design as humans, not technologists.

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Invest 5 minutes in glass

Posted in entrepreneurship by Steve Sammartino on March 7, 2011

This is an amazing piece from Dow Corning on the future of glass in our lives. It really sets the tone on how they will through their products make our lives better. It makes me wonder why more startups and large brands are not creating films about the future, and how they will shape it in a positive sense.

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