Start Up Blog

Everyone cares

Posted in entrepreneurship by Steve Sammartino on April 24, 2010

How to make a Hungry Jacks (Burger King) Whopper:

  1. Take the top of the bun and swipe mayonnaise across it twice starting in the middle of the bun and swiping out ways
  2. Sprinkle lettuce onto mayo base just enough so the white of the mayo shows through the lettuce.
  3. Add two slices of tomato on top of the lettuce at 3 o’clock and 9 o’clock.
  4. Put the meat patty into the base of the bun.
  5. Spread 4 pickles in a dice configuration while using the squeeze ketchup bottle in opposite hand to spread the pickles.
  6. Squirt 3.5 circles of ketchup on the beef patty starting at the outside of the circumference.
  7. Lightly sprinkle onion onto the ketchup at 50% of the thickness of the lettuce.
  8. Place both thumbs onto the tomatoes of the bun top and flip onto the base.

Serve hot!

The reason I’m sharing this with you is, that I learned how to make a whopper over 20 years ago, at a wage of $3.00 per hour and I still remember exactly how to make it. It was and probably still is, the lowest paid job available in the economy.

And yet a business colleague recently told me his his employees didn’t care about their job or the brand of his company because they were Uni students, and part time workers. What a crock. I took particular pride in making fast, well formed whoppers. Even thought it was a menial wage. At the time I was in year 9 at school and had zero intention of going to University or finishing school for that matter, yet I still cared. I cared because I had good managers, encouragement and there was a culture of doing your best, maybe even a little healthy competition to make the fastest and best burgers. It’s my strong belief that the vast majority of people take pride in what they do, no matter how menial it happens to be. So when I hear people saying their employees don’t care about their job, because it is part time, or low paid, I tell them this story. The story that all people no matter what they do have pride in their job, so long as one ingredient is in place:

They know we value what they do, and we treat all employee efforts with respect, regardless of where they stand in the hierarchy.

Startup Blog says: Employees will respond to how we treat them. We must respect them in the first instance. When we do this and we’ll get results reflective of human nature, not the hourly pay rate.

International team & Time zone issue

Posted in entrepreneurship by Steve Sammartino on November 9, 2009

I’ve always been an evangelist for international outsourcing. Especially as it pertains to digital work. I was asked recently if it has added complexity because of time zone differences. I had never consider the issue before, so I stopped to think about it for a while.

And this is my answer:

Having staff work on the other side of the world is usually an advantage. It feels like we have double the amount of business hours in a day. For example, when it is 5pm and something important comes up, I don’t have to wait for the next day for it to get started on. I can brief it out, and have it on my desktop by the next morning. For small startups getting things done quickly is what matters, and this process is a bit like inventing time.

Startup blog says: having a team in different time zones is rad.

Startup School just got better

Posted in entrepreneurship by Steve Sammartino on October 16, 2009

For those of my blog readers already locked and loaded for startup schoolGood News.

For those thinking about coming long – Another great reason to join us.

The uber terrific Yvonne Adele from at Ideas Culture has just joined us for the 2 events. She will be facilitating and helping us out through the two days. But don’t think she’ll just be giving the intro’s and outro’s – she’ll be giving us her spin on creativity and ideas, as well as getting us pumped up, motivated and thinking. Which will also blow our minds!

Picture 106

For those who don’t know, Yvonne’s business was recently featured in Springwise and has a list of credentials and testimonials as long as both my arms.

So, if you’ve been on the edge of booking startup school. Time to get moving. The Melbourne event is about to close the door with only a couple of seats left. And Sydney is filling quickly.

Feel free to contact me if you have any queries and want to chat in more detail about it on 0438 779566. Steve.

Follow

Get every new post delivered to your Inbox.

Join 1,164 other followers