I’ve been thinking alot about the differences of various businesses I’ve been involved with. I invested the formative years of my business life working in consumers goods companies. Classic fast moving consumer goods companies that thrived through industrial revolution and then boomed during the TV industrial complex.
I’ve since invested most of my time in service based internet businesses, startups and advertising. They both have relative advantages and disadvantages that I only ever realised once I had time to digest the dynamics in each of them. The most interesting observation I’ve made is the difference when the office and the factory are the same thing. This occurs in service / web based business. In consumer goods the office and factory tend to be separated.
The key advantage that the consumer goods scenario has is that the office is not linked to output. It creates time for thinking. The immediate concerns of what needs to ship today are somewhat removed. The urgent, doesn’t get in the way of the important. Yet, the challenge here is that we can become out of touch with how things work.
The key disadvantage of the service scenario (office is the factory), is we don’t have as much time to think and consider. There is always something that needs to be created, done or fixed. Over time our mental flexibility declines as we get absorbed in shipping what we make and meeting deadlines. Yes, we know what is happening, but we get too close to it. We lose vision and creativity via also ‘being’ the production process.
The important thing for startups and marketers alike is to know which environment we are operating in, and to work real hard on the area of disadvantage.
I noticed this morning that a particular area of my box hedge isn’t growing as well as other areas. See the two photos below.
In order to remedy the situation I thought about what the different things I could do:
- Ensure the poor performing area was getting enough water
- Make sure the soil wasn’t poisoned in that particular area of the garden
- Remove the weeds from the periphery
- Add some fertiliser to the struggling area
- Aerating the soil with a hoe
- Ensure the area is getting enough sun
In fact, I’ll try the methods above. What I wont do is ‘remove’ the box hedge. I really need it because it forms part of the garden perimeter. It provides the required symmetry. It’s an integral part of the garden. I will give it the extra attention it deserves, and talk to it. I won’t pretend it will fix itself, because I know that is just a fantasy.
So, why do we take the opposite view with our staff / employees or business partners? We rarely ask first what we can do, and most often just ‘cut them out’, get rid of them, or even chastise their performance, before we look at the reasons for it. Maybe they:
- Aren’t getting enough cash to do their part?
- Maybe their part of the organisation has structural issues?
- Maybe they have non functional ‘hangers on’ stealing time & resources?
- Maybe we need to invest in some training or programs to boost the area?
- Maybe we need to give them more space & freedom to perform?
- Maybe we are not providing enough reward & recognition?
You’ve probably noticed how many of our people problems have strong analogies to my box hedge. In fact, both nature and people, need nurturing.
Steve – founder rentoid.com