Start Up Blog

The human movement, movement

Posted in entrepreneurship by Steve Sammartino on May 27, 2011

I was really impressed by how some of the smarter Skiing resort operators are using GEO-locating to enable a deep interaction with their customers. What some of the resorts have done is used their new electronic ski lift tagging systems as a social engagement tool. Skiers can register on-line via the resorts facebook page so they can compare how many kilometers, ski runs, hours they do on the mountain for the day, week season and compete amongst friends. It’s even got a nice gaming element to it. It’s a nice iteration taking ideas from the likes of run keeper. You can read more here about what ski resorts are doing to tech-up.

The thing that is clear to me is that there is a human movement, movement. It’s so much more than companies being able to track what people are doing, it’s actually about companies creating forums where we can actually track ourselves. So we can know more about ourselves and change the way we move and interact with others and personally. It takes away the privacy concerns, and moves us into a space where we co-opt information sharing for mutual benefit.

The question entreprneurs and marketers should be thinking about is, how can we help our people track their movement to get more out of when they move. It’s only just the start.

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Gamification is coming…

Posted in entrepreneurship by Steve Sammartino on February 14, 2011

I wrote an article for the Sydney Morning Herald newspaper on Gamification. I plan to extend the thought experiment here with a longer blog entry on it. So in preparation here is a link to the original article:

“Consumers know the score in the ultimate reality game”


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ABC 7.30 report – Virtual Offices

Posted in entrepreneurship by Steve Sammartino on February 5, 2010

I was fortunate enough to feature in a story on the ABC 7.30 report this week. The topic was on virtual offices and digital offshoring. My business rentoid got a nice little plug which is a bonus on a non-commercial channel. The opportunity arose from this newspaper article I was in on the topic in the Sydney Morning Herald. Which goes to show media exposure also has a compounding effect for your startup as well.

Although the story and offshoring in general has it’s detractors (unions love the status quo, unless it involves profit increases they want a share in). I’m very proud of the fact that I’ve worked with talented people in developing markets.

  • My team get paid more than they’d get locally.
  • I’ve helped team members get more work, and mentored them in building their own businesses.
  • I like investing in developing markets because improves living standards.

It’s our job as entrepreneurs to create positive situations with tech innovations, and there’s no doubt in my mind having an overseas team does this, while building a business with beneficiaries locally (employees, revenue, community) as well.

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