Start Up Blog

Live chat today

Posted in entrepreneurship by Steve Sammartino on April 3, 2014

Blog posts are awesome. When you find an entry that answers just the problem you’ve just been facing in business or life. But every now and again what we actually need is a very short direct answer to a sticky question. Right?

So today I’ll be doing a live Q & A on your questions on twitter with the good people of Business Victoria.  The general topic is generating new business. However, feel free to shoot me any Q related to your startup as well.

It is today at 2pm EST time Australia and on twitter under my handle @sammartino and on the hashtag #chatbv

Tune in and look forward to chatting.

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Issues with Facebook

Posted in entrepreneurship by Steve Sammartino on December 29, 2013

Every time I catch up with my young niece and nephews I ask them about their social media usage. Clearly not a robust analysis, but telling none the less. Given I see them most months it has become like a usage and attitude research program. I’m interested to understand their digital behaviour patterns, and see if they align with what the media is reporting. They are all between the age of 11 and 18 years. The question is simple: What social media are you using these days? No brands or tools are mentioned.

In the past few months Facebook has pretty much fallen off their radar. Not even used to socialise. They all told me Facebook is just good for invites and parties. But they prefer Snapchat and Instagram. In fact, over Christmas all they did all day was ‘snap’ with their friends. Ok, so this is no surprise, but what is interesting is the why. When I asked them why they care less about Facebook now the answers are quite predictable:

  • It’s too busy, with too many messages. The page on FB is all messy now.
  • It’s not as good on your mobile as ‘Insta’ and ‘Snapchat’ are. They suit it better.
  • It’s just my mates, not relatives and parents and all that.
  • It’s not cool any more.

There were more responses but you get the picture. Interestingly privacy issues have never been mentioned.

What’s clear again and again with the on-line world, is that it replicates the real world. There is no delineation. It IS the real world. But it seems that every on-line brand and social channel at some point start to forget this. Usually post market success.

I really feel that Facebook cooked their golden goose when they started to manage people’s feed and decide for them what was most relevant.  This had a really big effect on brands and organisations who had invested a significant amount in the FB platform, where overnight, their investment in connecting with those who care about their stuff was diluted. Reports say that most people see about 17% of what they actually sign up to see. But I believe it had a bigger and wider effect on individual users. It reduced the need for their members to be careful with who they said ‘yes’ to and what they ‘liked’. All of a sudden they removed the need for their users to be diligent, to manage their digital investment, to ensure their feed is up to date with who they want to hear from. And when there is no consequence, there is no investment. What Facebook tried to do with people’s feeds (keep it relevant and digestible) had the opposite effect in the long run. People lost control, didn’t manage their digital home and it turned Facebook into a crowded shopping mall. People selling stuff, lots of noise, too many options, full of strangers – people you met once at a party….  In any case cool kids don’t hang out in shopping malls, they prefer alley ways, and exclusive clubs.

In my view Facebook has become the White Pages of the web – boring and busy, but most names are there…. with a few unlisted persons. Ironically unlisted for the same privacy concerns people had with phones and addresses being public -

‘Are you Sarah Connor?’

I’m certain it will continue to be used to reach out and find people, but I feel it’s days of deep connection are over. I feel as FB will morph into an older demographic as most cool young brands do when they graduate into serious commercial entities. They always lose their cache.

FB wont disappear any time soon, but the kids on it will (have). Unlike older people using social networks, kids don’t have a commercial imperative to keep them there. They aren’t at a life stage where they are managing a personal brand, or are too scared to exit for industry knowledge reasons. They simply don’t have the exit costs many of us do with social media. I personally find LinkedIn totally annoying, spam filled and interruptive  but am yet to turn it off by not wanting to offend people or miss a random opportunity. Though I’m getting closer as each day passes.  Twitter has a broadcasting and personal quality to it given it has a one-way follow mechanism, it’s also more flexible and succinct. I truly believe it will be more highly valued company than Facebook in the long run because it more easily feeds into other media, TV, events and has a zytgeist of the times quality due to it’s immediacy.  

For me all of this is more proof that power in a digital economy is far more ephemeral than the industrial era. The barriers to entry for new competitors are low, as are the exit costs for users. It’s the mere nature of a democratised economic structure.

While this is good news for all startups, it’s also worth paying close attention to the forums we choose to build our brands in.

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Seinfeld Today = Digital Training

Posted in entrepreneurship by Steve Sammartino on May 14, 2013

I’m totally in love with Modern Seinfeld on Twitter (@seinfeldtoday). Each day I tune into the stream hoping for some more tweets which serve up 140 more characters of Seinfeld goodness. For the uninitiated, Modern Seinfeld is an ‘unofficial’ tweet stream in which each tweet is the synopsis for a fictional modern day Seinfeld episode. It really is the stuff of genius.

Seinfeld Today - on Twitter

But it has another possibly unintended benefit. It’s also a short cut to an understanding of the world we live in. For anyone who has been asleep for the past 15 years, and missed out on the revolution, then all they need to do is tune into this twitter feed. 397 tweet reads later and they’ll be all over digital pop culture. Check out these doozies below as examples:

Screen shot 2013-05-13 at 5.52.54 PMScreen shot 2013-05-13 at 5.53.56 PMScreen shot 2013-05-13 at 5.54.47 PM

The other cool thing, is that the real Jerry hasn’t done anything ridiculous like asking them to take it down due to copyright infringement. Which is exactly what we’d expect from many old world media owners.

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A 2 way revolution

Posted in entrepreneurship by Steve Sammartino on February 21, 2013

Industrial and bricks and mortar businesses are overcome by their need to ‘get on line’. Guess what? Digital and startup businesses need to ‘get off line’. It turns out that this revolution is a two way street. The new eco system is wide, and we ignore either side at our peril.

Here’s a fun example of the digital getting physical:

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Instagram is my new twitter

Posted in entrepreneurship by Steve Sammartino on December 12, 2011

Lately I’ve found myself checking my instagram feed more often than my twitter feed. I didn’t realise it at first. But I noticed it only when a few of my twitter friends commented on my lack of tweeting. Clearly I’m still using both, but increasingly instagram is what I give my small doses of available attention to. I remember the time when this happened to facebook, the time when I slowly started coming back to facebook less often, and starting giving my attention to twitter. And it is happening all over again for me.

It really does feel like there are only a few channels I can invest in at one time. Maybe it is Dunbar’s number is at work again?

If I had to understand why this is happening I’d just put it down to noise. When there are a lot of voices shouting at once, it is very difficult to hear what anyone is saying – the conversation is replaced with a hum of city noise, interspersed with the occasional siren or loud car horn. Instagram feels more intimate at the moment. It feels like twitter did when I first got there. I have so few people in my feed I can see everything. A few crew who have organically organised themselves to share some of their life. I don’t feel like I’m missing out on anything, and it feels like I have a greater sense of control that my other feeds. Sure, I have to take a photo of all my thoughts – but most thoughts we have can be augmented with a pic quite easily. In addition, this need for a picture reduces the amount of banal posts I see in my feed.

Increasingly I am convinced of one thing – as soon as ‘everyone’ arrives at a party, it’s time to find somewhere more interesting. And what this means for entrepreneurs, is that if your party is cool enough, people will eventually seek you out.

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84 years, in 84 days, in 84 tweets

Posted in entrepreneurship by Steve Sammartino on August 1, 2011

This start up is 84 years in the making….

Ok – So I’ve happened upon this half way through – but it is still worth sharing here. Angelo an Italian immigrant who is 84 is telling his life story just like the title of this post. It’s just another reason our connected world is making stuff, well better.

A couple of the videos they are posting on Youtube are hilarious. Especially the one Angelo and his wife erupt into a classic italian style argument – below.

If you want to follow it – the twitter stream is here: @angeloin140

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My Google Plus Problem

Posted in entrepreneurship by Steve Sammartino on July 26, 2011

Like most people I recently joined Google plus. I went in and set up my account. I was reasonably impressed and it looked quite cool. It had a couple of nice ideas, including the circles of friends concept of segmenting conversations. After I set up the account, it has been on my list of things to do. That is, to go into it, have a play around, get used to the system and better understand it.

A few weeks later I still haven’t done it.

The interesting thing is that during this time I have still engaged with the social networks I already use. Including this blog and my twitter account. Turns out I still have time for social networks, just not that one. The only reason I will use Google plus is because I need to know about it, not because I need it. The fact that I need to invest time to ‘learn how to navigate and use it’,  is also sub optimal.

If everyone ends up loving Google plus, I’m sure I’ll get on board. But my Google Plus problem is that currently I don’t have a social networking problem.

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60 seconds on the web

Posted in entrepreneurship by Steve Sammartino on June 16, 2011

The world moves fast. When we we’re unconnected the speed of change went unnoticed. Now that we all have digital footprints, we can track all that happens. This amazing and statistically rich infographic is solid reminder of the world we live in. It’s also very cool that most of these business are startups that aren’t even teenagers yet. I’ve pulled out the numbers and got the pic below.

60 seconds on the web:

  • 12,000+ new ads posted on Craigslist
  • 370,000+ minutes of voice calls on Skype
  • 98,000+ tweets
  • 320+ new twitter accounts
  • 100+ new Linkedin accounts
  • 6,600+ photos uploaded to Flickr
  • 50+ wordpress CMS downloads & 125+ plugins
  • 695,000 facebook status updates, 80,000 wall posts and 510,040 comments
  • 1,700 firefox downloads
  • 694,445 google searches
  • 168 million emails sent (of which 92% is spam)
  • 60+ new blogs & 1500+ new blog posts
  • 70+ new domains are registered
  • 600+ new Youtube videos are uploaded. 25+ hours in duration
  • 150+ questions are asked in Question forums
  • 13,000+ iPhone apps are downloaded
  • 20,000 new posts on Tumblr.
  • I new definition added to Urban Dictionary 
  • 1,600+ reads on Scribd.

And here is what it looks like:

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2 horse race

Posted in entrepreneurship by Steve Sammartino on May 10, 2011

If you haven’t already read the 22 Laws of marketing – then you should. It’s a short book which really should be called the 22 laws on entrepreneurship. It seems that most of the laws are true on a category scale – the type of scale that startups with big dreams should pay attention two. recently I’ve been reminded of the law 8: The law of duality.

The Law of Duality says that “in the long run, every market becomes a two-horse race.”

The most recent example of this is Twitter and Facebook. it seems as though they’ve won the social web race. Every brand or advertisement is now tagged with ‘find us on Twitter & Facebook’. We have to look pretty hard to find any of the other 400+ social networking sites. It seems the Law of duality is still true almost 2 years after it was written. It seems that certain power laws of dominance still exist, even though we all like to believe the market has fragmented and opened up for everyone….

The truth is there is only so much space in the mind. We can’t carry the baggage of too many ideas with us. So we simplify by limiting what we participate in. There’s lots new world industry examples of the law of duality.

Social: Facebook  & Twitter

Search: Google & Bing

Mobile: iPhone & Android

Computers: PC & Mac

The question for internet entrepreneurs, is which new categories are still to get their number 2 player. That is where the opportunity lies.

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10 years in Tech

Posted in entrepreneurship by Steve Sammartino on April 23, 2011

A short review of some of the changes in technology in the past 10 years. Who has arrived on the seen, what’s different and new and how Moore’s law is still rapidly changing the world. Enjoy!

10 years in Tech
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