Start Up Blog

More evidence of screen culture

Posted in entrepreneurship by Steve Sammartino on January 16, 2012

Screens are beginning to permeate our entire existence. This latest effort from Samsung is seriously a step into the future. A fully connected web enabled window. It’s not hard to imagine this appearing in architectural designed houses and offices in the next 12 months a la minority report. Again it seems that UI is what really matters.

Startups need to be thinking about how they design around next generation screen UI beyond Apple.

 

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Feature Creep

Posted in entrepreneurship by Steve Sammartino on November 11, 2009

The art of adding features to any product or service is this:

Those who need or want the new features can find them easy.

Meanwhile those who don’t need or want the features don’t even notice them. They are invisible.

Sounds impossible to do, but I think the team at twitter are doing a pretty good job of it. The way I’d try and achieve this would be by making sure the visual structure doesn’t change, and the sequence of events to use it is not interrupted.

shhh – here comes the controversy.

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