Start Up Blog

Address is approximate – Imagination is vital

Posted in entrepreneurship by Steve Sammartino on November 24, 2011

I came across this piece which is a totally brilliant mash up on of film making and Google maps. There is no real technical genius in this. A few simple time lapse techniques is all it is. The real value is the imagination need to think of this new use of an omnipresent technology. As I have said before the art of business in the new world is taking the seemingly disparate and creating new meaning.

This almost made me cry. Enjoy.

Address Is Approximate from The Theory on Vimeo.

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The end of television

Posted in entrepreneurship by Steve Sammartino on November 24, 2009

There’s been a lot of talk about the end of television lately. You’ve heard it all. But one simple fact I heard today reminded me today of why television is doomed.

The end of the ratings period.

Yep, that old chestnut. But let’s stop and think for moment what it means and the legacy issues associated with the concept of the rating and non-rating periods.

It was something television could do. It could ‘have a holiday’. It could do this for one simple reason, it had no real competitors. TV broadcasters justified their actions too. They told us that their TV stars needed a break. They told us they were getting ready for the new season with great new episodes and shows. They told us we could enjoy our favourite re-runs. Sure we could go down the the video rental store, but it was much harder than turning on a television and a poor substitute at best.

Today, the end of the ratings period is a continued legacy which proves that broadcasters still don’t get it. We don’t care what time of year it is, we don;’t have to. We still spend money. The economy keeps churning. We still want current, new, exciting information and entertainment. Good news for us is that now we can go elsewhere to get it. And it’s more convenient than TV. It’s on demand, and uninterrupted. The fact that the ratings period still exists today has me flummoxed.

And as long as the television broadcasting industry thinks it can get away with it’s ‘holiday’, it is yet to understand what is happening. It alone is proof TV as an industry, is doomed. This little thing, the non-ratings period, is proof they don’t believe that is the end of their cosy little attention monopoly.

Good bye television, hope you enjoyed your stay.

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Corporate Escape Artist – Jake Lodwick channeling

Posted in entrepreneurship by Steve Sammartino on October 5, 2009

I’ve recently happened upon the Odwick project from serial creative Jacob Lodwick (founder of vimeo.com). Odwick is a 10 episode project I think most of my readers will like. I can’t describe it. It seriously blew me away. So much so that I was trying to find a reason to post one of his videos right here on Startup blog. Thankfully the second to last video in the Odwick project gave me that opportunity. It’s probably what many of us out there have felt while we resided in cubicle land, or still do feel if we haven’t managed to pull off an escape yet.

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Radvertising – Honda Insight

Posted in entrepreneurship by Steve Sammartino on April 27, 2009

The link you are about to click on below is absolute ‘Radvertising’ by Honda for it’s new Hybrid the ‘Insight’.

The thing I like about it most is the use of the media forum. In fact, that’s what makes the difference. Especially on line where the ‘audio visual’ experience is usually lost. Kudos to Vimeo and Honda for this. The ‘insight’ for startups is how Honda have managed to great cut through on a forum (video websites) which usually lacks it.

Yes it’s a bit artsy, but this suits the target audience and the creative idea is clearly integrated and not just an addendum.

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Click here to watch. Enjoy.

Steve Sammartino

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