Start Up Blog

Do it when nobody is looking

Posted in entrepreneurship by Steve Sammartino on October 23, 2012

If we get up early when nobody is looking.

If we go to the gym when nobody is looking.

If we read the books when nobody is looking.

If we attend the night classes and seminars when nobody is looking.

If we tend the garden when nobody is looking.

If we save our income when nobody is looking.

If we build our prototype when nobody is looking.

If we knock on doors when nobody is looking

If we work hard when nobody is looking…

So long as ‘we’ are looking, is all that matters.  If we do it for long enough, eventually the yield from silent and lonely work appears for others to see, and most often, they wonder ‘when’ we did it.

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Kevin Rudd & getting stuff done

Posted in entrepreneurship by Steve Sammartino on June 24, 2010

As most of you will know former Prime Minister Kevin Rudd was ousted this morning by his deputy Ms Julia Gillard.

It was a whirlwind event that seemed to start and finish within 24 hours. Though, upon deeper consideration the evidence of such an event was mounting. During the media frenzy last night I made a tweet which is full of relevance for this blog and every entrepreneur. I thought I’d share it below.

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How hard you worked is irrelevant

Posted in entrepreneurship by Steve Sammartino on June 21, 2010

It’s what we create for the people who care. The truth is we never know how hard it was to deliver the right product, at the right place at the right time. We only care that it was.

What we (the entrepreneurs, producers, marketers) had to go through is not part of the consideration set. It isn’t charity, it’s about them. So if we nail it and deliver the project quickly, we needn’t feel guilty or less deserving. Likewise, if it took us 5 years of hard working weekends and nights, that’s also no reason to feel a level of entitlement. We need to feel what they feel – underwhelmed or overwhelmed with what we deliver, how we got there is far less important.

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