Start Up Blog

Saving your best work

Posted in entrepreneurship by Steve Sammartino on March 31, 2014

If you, like me earn your living through intellectual or emotional labour (read you don’t lift heavy things) then it’s easy to mistake the former for the latter. It’s easy to think there is a physical limit in our output capabilities, that there are only so many intellectual calories available to be burnt. And because of this we should probably save ourselves, just a little. Play it on the safe side so we still have some brain juice left for the important moment, the moment that really matters.

I used to think that too. But here’s what I found. The more I do, the more I can do. The more creative output I have, the more creative output I come up with. It feels like (at least to me personally) that the more I do, the more I receive back from the creative process. As if there is a creativity multiplier effect. I was was recently scrambling to finish the manuscript for my first book. During the process I was worried that blogging might interfere with the thoughts available for the book. I thought I should save my best work. I didn’t want to waste words on the non vital project. But what I found towards the end, was that the more I wrote the more I had. I just started pumping out the blog entries anyway, and on these days I had the largest and most prolific output for the book. It was counter intuitive to me.

The lessons for me is clear, the more we create, the more we can create. And as far as modern day work goes, it’s important we don’t confuse our physical limitations with our creative possibilities.

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Monday is your friend

Posted in entrepreneurship by Steve Sammartino on October 27, 2013

I’m typing this on  a Sunday evening. I’ve had various times in my life when I used to hate Sunday, not due to its own features and benefits, but because it was the pre-amble to Monday. Mondayitus.  The dread for Monday was so deep and worrisome that it ruined the day before it which is was a free day. And what is more ironic is that I even liked Thursday more than I liked Friday, because Friday was too close to Monday. It is strange indeed how our minds can work. Sometimes it is worth listening to the strange.

Tonight, I went for a jog and I was genuinely excited about the week ahead and couldn’t even wait for Monday to get some of my projects underway. We are doing another world first for Tomcar Australia which will be global news. I’m attending the FML this Wednesday night to help jumpstart the maker movement in my fair city Melbourne. I’m working on a few Hackathons for some big corporates. I’m doing a new talk on the ‘future of work’, which I will deliver at the co-work in the lane way for the Hub Melbourne. Working on a new technology related property  development. Shipping the Super Awesome thing & person from Romania. Working on my new book and might even be launching my new startup by the end of the week. I can’t wait.

I’ve decided that Monday is our best friend. There is nothing more telling in life than how we feel about it. Monday knows all. It is about time we started listening to our internal mental Monday sermon and tried and create a Monday that Monday actually appreciates. I ignored Monday for a while, but now I’m listening to it again and it is helping me smile.

As far as I can tell our Mondays are the ultimate arbiter of happiness.

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The first 10

Posted in entrepreneurship by Steve Sammartino on August 2, 2011

When we build our next project we should only worry about the first 10.

The first 10 people we tell.

These first 10 people are people that we know, people that like us, trust us and value our opinion. If they don’t tell anyone, we need to start again. Re-build our project, or find another one. But if they tell another 5. And then that 5 tell another 3. Then we can be pretty sure that it is start start of work that matters. Work that people need.

At the start of our next launch we should really think hard about these three words: the first 10.

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If money didn’t exist

Posted in entrepreneurship by Steve Sammartino on June 21, 2011

If money didn’t exist what would we do differently? Let me first remind us what this would mean.

In this imaginary moneyless it would mean: That we all had enough to eat. That we all had a place to live. That we all have equal access to healthcare and education. That we wouldn’t get paid for our work. That no-one gets paid for the work they do, in dollars at least.

It means that we do in during the day has an entirely different perspective. In this imaginary world it make sense that we choose our line of work carefully. The work itself, becomes the thing that matters.

It turns out that this is also the best approach for a world that does actually have money.

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Imaginative work

Posted in entrepreneurship by Steve Sammartino on September 22, 2010

I read a great quote today which I thought was worth sharing:

“There is a recognition dawning that the repetitive linear system which controls work and the worker is no longer profitable. Consequently, the presence of the soul is now welcome in the workplace. The soul is welcome because it is the place where the imagination lives.”

What I like about this is the reference to profit, and that linear systematic work isn’t profitable. If I think about every startup I’ve ever been involved with the real profit has come from the excitement and variety of the work. Internal profit rather than financial. And so my soul has been enriched.

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The multi tasking hoax

Posted in entrepreneurship by Steve Sammartino on July 31, 2010

Multi-tasking is a hoax. In fact it’s one of the worst developments associated with the personal computer revolution. It robs us of time, reduces focus, and has a negative impact on reaching deadlines adn getting stuff done. So here is my top 10 list of ways to avoid the multi-tasking hoax:

  1. Only have one computer application open at a time
  2. Only check your emails at 2 designated times of the day (say 9am and 3pm)
  3. Don’t write long to do lists (guilty). Instead write down the answer to this question: ‘The one thing I must finish today’
  4. Close your eyes while taking phone calls to ensure you listen to the other party.
  5. Learn to say ‘no’. Tell the other person why, you can’t do it, or offer for them to pick something to drop off.
  6. Meditate daily. Think about long term goals
  7. Focus on depth of activities, not number of activities completed. Do less things, better.
  8. Never tell anyone you are busy. We are all busy. It leads to pin balling around stuff instead of finishing.
  9. have defined goals for the year. Ask yourself each morning how your are moving towards them.
  10. Add your item for number 10 in the comments.

Startup Blog says: Multitasking is your enemy. Avoid it.

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How hard you worked is irrelevant

Posted in entrepreneurship by Steve Sammartino on June 21, 2010

It’s what we create for the people who care. The truth is we never know how hard it was to deliver the right product, at the right place at the right time. We only care that it was.

What we (the entrepreneurs, producers, marketers) had to go through is not part of the consideration set. It isn’t charity, it’s about them. So if we nail it and deliver the project quickly, we needn’t feel guilty or less deserving. Likewise, if it took us 5 years of hard working weekends and nights, that’s also no reason to feel a level of entitlement. We need to feel what they feel – underwhelmed or overwhelmed with what we deliver, how we got there is far less important.

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Creative Espresso – Corporate Haze

Posted in entrepreneurship by Steve Sammartino on August 16, 2009

Creative espresso

Creative espresso2

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World of Venn

Posted in entrepreneurship by Steve Sammartino on January 18, 2009

While we are bootstrapping our startups, it’s worth bootstrapping our lives simultaneously. We should be building projects with overlaps, to the extent that we end up living in a ‘World of Venn’. For the ‘un-nerds’ who can’t quite remember the Venn diagram, here’s a simple explanation:

Venn Diagram:
n.   A diagram using circles to represent sets, with the position and overlap of the circles indicating the relationships between the sets.

[After John Venn (1834-1923), British logician.]

The reason for doing this is simple. By living in a ‘World of Venn’, we are building intellectual assets which have synergy. Assets which are connected metaphysically. Constructs with similar ideals which can be shared, borrowed or stolen. The people in these worlds often overlap too. They’re often interested in learning about and helping in other areas of our Venn worlds. And importantly when one set dies or withers, it has an overlapping intersection on which we can refocus our efforts without having to start from the beginning.

Here’s a sample of parts of my world and the Venn relationships.

ss-venn-diagram

As you can see my worlds overlap and all build revenue streams.
-    Ideas and experiences from rentoid.com, give me great writing fodder and intellectual stimulation for this blog you are reading right now.
-    Startup blog has lead to more professional business writing I do for magazines and journals
-    My academic career at Melbourne University has lead to more Business writing and an upcoming book on marketing & investing.

The point is – they all feed each other, build on one another and leverage my personal areas of expertise.

Each success in one section adds credibility and strength to an overlapping area. The more overlaps we have, the larger our sweet spot becomes. When we have a great number of overlaps, life gets sweeter and the rewards are greater. This is why ‘work life balance’ is simply a hoax. Work is a large part of our life and should be joyous. To try and find time for things outside of work we actually ‘enjoy’, means we’ve got our life wrong. Once we live in a world of Venn our personal and financial growth is inevitable.

Venn is Zen. How Venn is your life?

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