Momentum is the key to the success for any start up. 

In classical mechanics, momentum is the product of the mass and velocity of an object. P=mV


The start up blog definition is a bit simpler: 

Momentum  = How big you are X How quick you do things. 

Hence, the momentum of anything will increase if either of the above factors increase while the other factor remains constant. That is, you don’t need both factors to gather momentum.


A small thing moving fast can gather momentum. A big thing moving slowly can gather momentum. This is why big companies (although they react slowly) still have momentum, their mass helps them maintain their forward motion and ulitmate power.


The lesson for start ups is simple;

We want to gather momentum

We are small

We must focus on speed


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