Some stuff all web startups should know

I’ve just read the following book. 50 great e-Businesses and the minds behind them. By Emily Ross and Angus Holland. It includes all our favourites over the past 10 years. Put simply it’s insightful.


I really think you should read it, but if you’re time poor like most entrepreneurs here’s my bullet point summary for you:

  • More than 80% of these businesses were founded and run by non-technical people (web designers / coders etc)
  • Only a handful actually went viral and had overnight success
  • ‘Fun parks’ build traffic & members quicker than ‘real commercial sites’ (see next blog entry)
  • The majority did not have VC funding, fancy offices, or even staff. They bootstrapped.
  • Most took much longer than 2 years to build
  • The most unexpected and common thing that drove success was cold calling & collaboration 
  • The entrepreneurs behind them we’re driven by the idea, belief and excitement – not only the potential for big money.

Worth a read.


  1. May · March 28, 2008

    Thanks for the bullet points Steve….:)
    Don;t mind if you put more! hahaha!

  2. Ross Hill · March 29, 2008

    Thanks for the bullet points Steve:) Would love to see the extension of the fun parks idea.

  3. Dex · April 2, 2008

    Great review – especially highlighting that most are not overnight successes. The rules of the game for small business are the same, even in the internet age!

    My one man operation –

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