What if email was invented before the telephone? It would have been viewed as a ‘reasonably’ innovative business tool. Better than traditional mail certainly. Also better than a telegraph message. We would have become quite reliant on it given the advantages it has over other forms of written communication.
Imagine if the phone came next, after email. Imagine the conversations we would have had as we spread this idea and new product virally…. just stop and imagine for a second what the conversation might have been like the first you were told about ‘the telephone':
“There’s this amazing new service called a telephone! It’s a killer app. So cool. Each phone can be directly connected to another phone just by dialing numbers. Then, you can have a discussion with the person at the other end – in real time. A live conversation. No back and forth required. No confusion in what the written words mean. You can hear peoples emotion… It’s really great. You’ve got to get one. It’s so much better than email!”
So why are we emailing people when we can call them? Is it but covering, fear of direct conversation, laziness?
Startup blog says. Call first, communicate directly. Pretend the phone is the new technology.