Brands are the personification of things and services. In fact they are the amalgamation of a group of people, which creates an organizational culture and eventually, a set of brand values. Values which in real terms are like those of a person.
In the spirit of the reasoning above here’s an interesting question:
Does your brand have good manners?
That’s actually what we’ve been getting at during this Business 2.0 Post Industrial Complex Devolution. We’ve been getting back to basics. The basics of acceptable behaviour. Moving away from the school yard bully – (read here – large inconsiderate conglomerate) – to something which deserves our attention.
In case we happened to forget – here’s a ready reckoner of ‘Good Manners’
– Listen to others
– Have patience
– Wait your turn to talk
– Never interrupt
– Ask for permission
– Always say ‘please’ and ‘thankyou’
– Be honest, truthful and pure
– Be punctual
– Be tidy
– Never be rude to anyone – older, younger, richer, poorer
– Keep out of bad company
– Be kind to those around you
– Don’t be selfish, but share your good things
– Don’t cheat
– Be polite at all times
Here’s the ironic thing…. some of these sentiments and ideals came directly from the Children’s National Guild of Courtesy - a Good Manners chart which was distributed to elementary / primary schools in UK and Australia from 1898 until approx 1950.
You can download the PDF here: goodmanners
And yet it’s akin to the language we are now hearing from business re-inventionists. In real terms, we’ve just realized that often with success comes bad manners and attitude. Then after the bad manners and attitude comes the inevitable decline. This is why the new world brands are winning – they simply have good manners.
Startups – if we personify our brands, then let’s ensure they have ‘Brand Manners’.