While driving I saw a billboard advertisment for Harley Davidson. I didn’t get a photo… but we don’t really need one. I can explain it instead.
It had a big picture of a Harley with this copy line underneath it:
331 screws included
Now that is radvertising simply because these three words say so much.
Craftsmanship, Detail, Big, Hand made, Care, Tailored, Complete, Traditional, Customised... I’m sure you can add a few superlatives as well.
It’s a pretty damn good follow up to a recent campaign they ran which I do have the visuals of below.
Steve – founder rentoid.com