Big Companies, Big Lies

You need more industry experiencesilhouette

You need to have experience managing a team

It’s out of my control

We care, we’re listening

We have a sustainable perspective

Our interests are aligned

People are our most important asset

Open plan is for open communication

We have a long term strategy

We serve our shareholders first

We put our customers first

We put our employees first

We have a lot of first places… ?

We make stuff up so we can justify the money we extract from something we don’t own.

Make your startup the antithesis of this – mean what you say.


  1. Ross Hill · November 29, 2008

    @chrissaad said on twitter: “No it’s not just conversational marketing – it’s actual participation. Not just spreading the word, but acting on the feedback.”

    We need more complimentary thinking, not critical thinking!

  2. stevieboy66 · November 29, 2008

    How about

    “Your family comes first”

    Particularly promoted by corporations whose employees feel compelled to work 14 hour days.

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