When seeking investors

Here’s some simple advice when seeking investors for your startup.

Never use the words ‘The Next’…

picture-411

Regardless of the uber successful business which follows these two words it just isn’t going to happen. For two reasons. The first is our probability of being this successful is almost non existent. Secondly if we are this successful, we wont be the next, but something new.

The main point is when people use the words the next, they lose credibility. And when someone says it to me regarding their new business venture, I find it hard to believe anything they say after that.

twitter-follow-me

3 comments

  1. Pingback: The Next Best Thing Never Is | MarketingInProgress.com
  2. Brett · April 10, 2009

    Great post. I think this echoes of some of the Positioning principles that Ries and Trout made so popular years ago. If you can’t be first in your category, go invent a category where you are first.

  3. kevinxndnvin oxendine · April 10, 2009

    Being the next to me simply takes away all sense of original thought.Who wants to be the next.Raise the bar be all that you can be and then be more.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s