When seeking investors

Here’s some simple advice when seeking investors for your startup.

Never use the words ‘The Next’…


Regardless of the uber successful business which follows these two words it just isn’t going to happen. For two reasons. The first is our probability of being this successful is almost non existent. Secondly if we are this successful, we wont be the next, but something new.

The main point is when people use the words the next, they lose credibility. And when someone says it to me regarding their new business venture, I find it hard to believe anything they say after that.



  1. Pingback: The Next Best Thing Never Is | MarketingInProgress.com
  2. Brett · April 10, 2009

    Great post. I think this echoes of some of the Positioning principles that Ries and Trout made so popular years ago. If you can’t be first in your category, go invent a category where you are first.

  3. kevinxndnvin oxendine · September 2, 2011

    Being the next to me simply takes away all sense of original thought.Who wants to be the next.Raise the bar be all that you can be and then be more.

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