Business pulse

You have a pulse – it’s important it never stops.

Your business has a pulse – when it stops your customers assume your dead or dying.


This why the following elements are crucial for your business or startup:

  • Advertising frequency
  • Newsletter updates
  • Web page changes
  • Twitter feed on your homepage
  • Regular blogging
  • Returning phone calls & emails the same day
  • Speedy invoicing (guilty)
  • Product iterations and improvements
  • PR & media exposure
  • Team, fan, member, evangalist get togethers
  • Conversing with your people on line
  • Conversing with people off line
  • Acknowledging (not hassling) everyone who enters your office, retail space or workshop.

Let your customers know you’re alive, and they’ll treat you like you are. Let them think your dead or dying and they’ll ensure you die for sure.



  1. Ross Hill · July 6, 2009

    Current status : reading this blog post when I should really be…. sending those invoices! #guilty

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