Today I was out making sales calls in my local industrial area where there are a lot of different rental companies. Idea being to get these rental / hire companies using rentoid.com to generate extra business. The timing is good, because we have a zero cost entry platform and times are tough in the B to B arena.
But the thing that really matters is how I’ve been making the sales calls. Firstly, these guys are B to B, trades focused guys. renting mainly industrial equipment. The last thing they want to some tech / web geek give them bullshit about how the internet is going to save them…. So here’s what I’ve done instead:
- I haven’t shaved for 3 days – got a good beard growing. I’m wearing jeans and boots with a fairly standard zip up jumper. When I walk in I look like a customer, in fact I look like they do. I’m less threatening and this is obvious with the positive greetings I’m receiving.
- When I drop in (remember it’s a cold call) I say, ‘You know I live around the corner, I drive past here everyday and I’ve been meaning to drop in for ages. You know I’ve got web business which is all about rental companies…..” And I do live close enough to use this line. It is genuine.
- The F Bomb – Yep, I’m dropping this one big time – for one simple reason – they are. I’ll use whatever language they use. If they like swearing, so do I. I’m matching their culture in dress and language.
- I know their business. I don’t walk in and say ‘So tell me about your business’ – I do my homework before I turn up. Granted I know enough about the rental industry now to adapt to different segments pretty quick. I know what matters to them and get the conversation into that area quickly.
- I don’t try and sell anything on the first call. We do have a free entry to rentoid – but we also sell integrated web technologies. But I don’t try to sell anything. Just get them to like me in fact, I’m selling me. People buy things from people they like. Then they find a logical or business reason to justify their decision after they’ve already made it.
- I follow up with whatever I promise. Information, phone calls, data whatever they need. I try to show I’ll be a valuable resource.
- I get rejected too. It’s a numbers game, and each rejection is a lesson for honing my skills for the next call.
I’m learning heaps and I’m loving it.
Start up blog says – get out there and start selling.