You’re in good company

This blog is an example of compound effort. Yes, just like interest, effort compounds too. In the 4 years I’ve been writing it every month the readership has increased. With no real marketing of the blog. Just good solid writing, be open and honest, sharing insights, and letting the wondrous SEO of wordpress do the rest on Google for me. A few things worth considering if you’re into blogging and want to build an audience.

  • I have written 1 blog entry for every day this blog has been live. Consistency and frequency matter.
  • Every entry is on the same topic. Startups and Entrepreneurship. I stay focused by having one of these two words in every entry.
  • I love the topic my blog is about. I find it fascinating and would still write it if nobody was reading.
  • 70% of my traffic is Long Tail, which means that every entry increases my total traffic flow.
  • It taught me more about digital media and the internet that anything else I have done.

Of all things I have done in my career writing this blog has generated the most value. It has documented my thoughts, improved my thinking, built discipline, created a reputation, generated media coverage for rentoid, launched me as a business journalist in other business magazines, it places me number 1 in Google searches for the term startup blog in every country in the world and has built friendships and helped others.

If you read this blog regularly you are among 70,000 other people every month. So you’re in good company. Thanks for reading.



  1. Andre Sammartino · January 2, 2010

    And you’ve inspired others to also embark upon the blogging thing too… thanks are due for that too…

    • Steve Sammartino · January 2, 2010

      I’m glad you have started writing…. your blog is now the first I visit every day.

  2. Gabiru · January 2, 2010

    It’s great to see someone who really loves writing on the subject one loves. I guess 70,000+ readers monthly are a remarkable reward for the job done, huh?


  3. Paul William Tenny · January 2, 2010

    How did you launch the site, did you have an existing sizable audience to bring in?

    • Steve Sammartino · January 2, 2010

      I launched the site without any audience at all. I just registered than name on wordpress and started writing. In fact I didn’t even know how many startup blogs there where at the time. In Google my blog was more than 100 pages deep at the end of the 1st year. I just kept writing and sharing my thoughts. No tricks. Simple consistent effort.


  4. Chavah · January 2, 2010

    I came across this post via a RT. Thanks for the inspiration. It’s a great reminder of how discipline can pay off. I just added you to my twitter because of this post.

  5. Steinar Knutsen · January 2, 2010

    That’s quite an achievement and great evidence that driving traffic is more about the basics than anything else. Love to see WPTouch btw.

    • Steve Sammartino · January 2, 2010

      Tell me, what is WPTouch – see honest even when I don’t know stuff :)

      • steinarknutsen · January 2, 2010

        WPTouch is the WordPress Plugin you have on this blog, so that it looks pretty with an iPhone friendly theme.

  6. spritzophrenia · January 2, 2010

    Thanks. Mine is a startup too, and I relate to the comment about writing what you love. I’d write this stuff even if people weren’t reading. Of course, I love readers and feedback too.

    (It’s if interested)

    go well :-)

  7. Felipe Cerda · January 2, 2010

    congrats man! very motivating! it makes me want to write more in my own blog

  8. Scot Newbury · January 2, 2010

    Talk about timing, I just posted on my blog about how I need to increase my posting frequency – thanks for sharing and thanks for adding a touch more motivation.

    Best wishes in the new years and again, thanks for sharing.

  9. Faisal Khan · January 2, 2010

    Developing a blog about blogging must have been fun. :)

    • Steve Sammartino · January 2, 2010

      It’s not a blog about blogging. It’s a blog about entrepreneurship & startup businesses ;)

  10. Kevin Rodrigues · January 2, 2010

    Your blog is one of the cleanest and content rich ones that I have seen. Having 70K readers just shows how much hard work and effort has been put in it.

  11. Giammarco Schisani · January 2, 2010

    Great! Congratulations! I believe it’s not easy to come up with good content every single day. Keep up the good work.

  12. onealbumaday · January 2, 2010

    You inspired me too :)

    But I struggle with the one post a day thing

  13. paulhassing · January 2, 2010

    Nice one, Steve! Someone just recommended your blog and this was the first thing I read. What a great post! Honest, friendly and pithy, yet it serves as a fully formed manifesto. I look forward to diving into the rest of your stuff. Many thanks! P. :)

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