Apple Inc sold an amazing 700,000 ipads on launch day. That’s around $350 million in revenue in one day. Most of the eager purchasers didn’t have full knowledge of what the gadget was even capable of. Which makes me ask these simple questions:
(A) Is Apple the most trusted brand in the world with loyalists? (B) And if so what creates such zealotry?
Startup Blog Answers:
(A) Yes, I think so.
(B) Abridged answer: Over delivering to expectations on multiple occasions.
The only other brands I can even think of people buying into without knowing what they are actually getting is the ever lasting life that comes with most religions!