Seems there are two choices in launching a startup or brand:
1. Buy an audience. [quick but expensive]
2. Earn a following. [slow and cheap]
The problem with the first option is that we don’t get many chances to refine our stuff, and getting it wrong can end it all. The benefit with the second option is that it allows and encourages experimentation. And if we experiment enough, we might just be able dome some of the first option too.