How hard you worked is irrelevant

It’s what we create for the people who care. The truth is we never know how hard it was to deliver the right product, at the right place at the right time. We only care that it was.

What we (the entrepreneurs, producers, marketers) had to go through is not part of the consideration set. It isn’t charity, it’s about them. So if we nail it and deliver the project quickly, we needn’t feel guilty or less deserving. Likewise, if it took us 5 years of hard working weekends and nights, that’s also no reason to feel a level of entitlement. We need to feel what they feel – underwhelmed or overwhelmed with what we deliver, how we got there is far less important.



  1. Giang Biscan · June 22, 2010


    Giang (via twitter @giangbiscan)

  2. Will Donovan · June 22, 2010

    I say do what you love and stand for. Then you’re never working, your’re making a difference.

    Wil (@willdonovan via twitter)

  3. Mike Boyd · June 22, 2010

    Similarly, people don’t buy what you do, they buy why you do it.

  4. sandra jakovljevic · June 22, 2010

    great post !

    Sandra (@sandraja via twitter)

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