Why junk mail matters

Junk mail is not named correctly. It should be called Research Mail, Zeitgeist Mail or something much more complementary.

Here’s a list of great things it does:

  • It tells us what people think they can sell
  • It tells us the price of things, probably our competitors
  • It tells us who can afford to advertise
  • It tells us the economic conditions of the day via the discounts made
  • It display the advances in technology
  • It tells us what’s hot
  • It keeps us in touch with the business environment more than the Wall Street Journal does

It’s an entrepreneurs best friend. Startup blog says read your junk mail.



  1. josh moore · September 5, 2010

    Junk mail has always been the best mail to get, ever since childhood. Except for b’day cards with money in them😉

    Josh (@josh_moore via twitter)

    • Steve Sammartino · September 6, 2010

      My brother used to love it… and he ended up working in advertising and design…. seems the commercial world certainly shapes our views.


  2. jason · September 6, 2010

    totally agree, however environmentally speaking – its not that friendly.
    MobiQpons could tick both boxes however – check it out

  3. Richard · September 10, 2010

    Love love love it! Spending money I don’t have on stuff I don’t really need, but its on SPECIAL so I MUST have it!

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