What drives people

I had an interesting discussion with a child psychologist yesterday. He was telling me that one theory says there are three main motivators for all human behaviour. I am sure there are a zillion counter theories, but I really think this can be useful for anyone working in the ‘influence’ arena.

The three motivators are based around the desire for:




The theory states that 2 of the 3 will be very important to us, while 1 of them will be very low on impacting our behaviour. It also says that this operates at a very deep subconscious level. Without knowing too much about, I already think I could pick what motivates many people I deal with in business. It might also be worth thinking about next time you’re negotiating something or working on a project with others.



  1. Toula Karayannis · January 3, 2011

    hhhmmmm very interesting…I picked my 2 immediately…thanks for posting that…

    Toula (@digitalkulcha via twitter)

  2. everart · January 3, 2011

    inclusion & achievement – power i understand but has not been part of my drive. will definitely expire this more.

  3. everart · January 3, 2011

    explore not expire

  4. Aj Kulatunga · January 3, 2011

    LOVE IT! Happy 2011 Mate. Nothing but success to ya.

    Aj (@BLKMGK01 via twitter)

  5. Rob Smallwood · January 3, 2011

    For a bit more in-depth exploration, try this:
    Social researcher Hugh Mackay interviewed by Richard Fidler on ABC radio Australia:
    “What Makes Us Tick: the Ten Desires That Drive Us”

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