The new rules of media are pretty simple. The only type of messages pretty much anyone is interested in these days are:
Anticipated, personal and relevant messages.
Anything else is just noise, or maybe even SPAM. It’s also easy to conclude that this is only relevant in new media. Not true. These changes in the landscape have modified our worldview to the point that all media must now abide by the rules in bold above.
So next time we talk to our audience, we should ask ourselves if we abiding by the rules of the new world, or damaging our brand by living in the past.