Give us a taste

I was recently flying with Emirates and got talking to the cabin crew. When I later asked for a cappuccino they gave me a nice little extra effort. See below:

For the uninitiated, that is the Emirates tail logo as the chocolate on my coffee. I was impressed so much I didn’t want to put sugar in and mess it all up. She did mention that it was normally reserved for 1st Class passengers, but they thought I might appreciate it in business class. They gave me a taste of for next level.

My question to entrepreneurs is this: How are you giving your customers a taste of the top tier?

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7 comments

  1. Matty · September 8, 2011

    You da man s-dog

  2. Adam Jaffrey (@AdamJaffrey) · September 8, 2011

    Another question:
    Does this small taste of premium translate into a 1st class ticket purchase next flight?

  3. AdamJaffrey · September 8, 2011

    Another question:
    Does this small taste of premium translate into a 1st class ticket purchase next flight?

  4. Louise Brown · September 8, 2011

    Nice work by Emirates there

  5. April Neylan · September 8, 2011

    What did it taste like though?? Looks aren’t everything!!!!!

    • Steve Sammartino · September 8, 2011

      It tasted great. No doubt the visual appeal added to the taste bud experience. We are of course emotional beings ;-)
      Steve.

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