We are so busy building our brands that we often forget what are brands are supposed to do in the new world. But every now and again we are given a simple reminder on why we give our loyalty to certain companies:
They recognise our brand and self importance. They brand us, and not just themselves. Sometimes they do this via association, and sometimes they do it more directly like the picture above. My coffee custom could go to a lot of places, and call me old fashioned, but I do like it to go somewhere where they make the effort to learn and use my name.
Sometimes the simplest loyalty strategies are the most effective.
Which ones does your startup employ to recognise your early adoptors?