Address is approximate – Imagination is vital

I came across this piece which is a totally brilliant mash up on of film making and Google maps. There is no real technical genius in this. A few simple time lapse techniques is all it is. The real value is the imagination need to think of this new use of an omnipresent technology. As I have said before the art of business in the new world is taking the seemingly disparate and creating new meaning.

This almost made me cry. Enjoy.

Address Is Approximate from The Theory on Vimeo.


One comment

  1. Laura · November 24, 2011

    That was.. amazing.
    I kept waiting for the human to come in and find the car and figure infront of the beach.

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