It’s pretty disappointing when you come up with a great advertising idea, new website or app – only to be shown one just like it. To learn that it has been done already. It’s a bit deflating in fact.
Unless we purposely decide to flip it around.
What we ought do instead is a create a list of the ideas and projects we arrived just a little to late on.
The list should be called the: ‘Validation of Awesomeness‘ list.
On this list is all the things that you thought of or started independently, just not soon enough. In fact the longer this list gets the happier we should be. We should be happy if it is long, because it proves we are on track. It proves our brain is cranking, we are on the path to getting it right. And eventually, we’ll have a fresh idea that we can take to market and get our own share of awesomeness. It proves our creative prowess. The list tells us it is just a matter of time. In addition it just might gives us the confidence we need to get it to market quickly.