You’ve heard this:
If all you ever do, is all you’ve every done. Then you can only expect all you’ve ever got.
It’s changed slightly, actually it has changed radically:
If all you ever do, is all you’ve ever done. Then you can expect much much less than you used to get.
This is because there are a nearly 2 billion people in the BRIC nations who are prepared to do what you do for around 10% of your price. And in a ‘web everywhere’ world people can find them. Yes this includes nearly all of us – Architects, Engineers, Accountants, Lawyers, Graphic Designers, Coders, Developers, Journalists – every single task that can be done remotely, and even some that can’t be.
For them 10% of your pay is a 50% pay rise. A pretty good deal from where they sit.
What to do – do more with the stuff that lives around the edges. Make meaning from the seemingly disparate. Add a creative edge by mashing things up in a new and interesting way. And demand the people near you take notice of your ideas. If they don’t, then find a better place to share your creativity.
The trick to the future is to organise the factors of production, not be them.