The people we want to meet, would probably be happy to meet us too, before everyone wanted to meet them. The problem with the people we want to meet, is really in the timing of when we want to meet them. Because we usually only want to meet them after they have done something notable. It’s not uncommon to read about a lunch with Warren Buffett being auctioned for more than a million dollars. Or for people having a list of people they want to meet who inspire them. But what’s interesting is that no one wanted to meet those people before their fame and success was evident. Yet they are the same person. Add to this that sometimes a persons success is not due to specific, unusual or dramatic insight, but probably more effort and circumstance.
Right now, there is a lot of pre-famous people out there whose advice no one seeks, yet. Right now, we all have friends and colleagues who give great council and thoughts, despite the fact they’ve never fronted the cover of a magazine or featured in a human listacle. Often the people we should want to meet, are the people we already know.
For people based in Melbourne the people behind the #BBB podcast are having a little get together tomorrow night >>> Details are here.
We figure that given most of our audience are local why not get together, share some ideas, have a Q&A and a cheeky beer or two. We’ve already managed to pump out 7 episodes – my personal fav is the Business Horror Stories, which I did not participate it, but happened to have a personal horror story shared within the cast.
Here’s a more thorough list of what we’ve covered so far:
Listen to BBB right now
Here are the episodes so far:
The strangest thing about the evolution in business, communication and media is that we are acting as though the social element is some kind of anomaly. As though it is a new form of human behaviour. When in truth the past 100 years was the anomaly. This great quote from Douglas Adams is the best reminder of all:
“…this century we have for the first time been dominated by non-interactive forms of entertainment: cinema, radio, recorded music and television. Before they came along all entertainment was interactive: theatre, music, sport – the performers and audience were there together, and even a respectfully silent audience exerted a powerful shaping presence on the unfolding of whatever drama they were there for….”
This comes from a terrific article that was written more than 10 years ago by Adams on the then emerging internet. It is worth reading so we can remind ourselves that the revolution is essentially a reinstatement of how humans have always behaved.
Click here to read it.
Prufrock coffee who created the worlds first disloyalty card.
The card to encourages their clients to sample the wares of quality coffee shops around their local region in London. Which is completely counter intuitive to sound business practice.
How does it work?
If a disloyalty member tries all 8 coffees on the above card , it will earn you a free coffee at your next visit to Prufrock Coffee. The interesting part is that it was conceived to keep ‘coffee customers’ out of the four walls of the ever encroaching Starbucks behemoth. The disloyalty card created a community of coffee lovers that could compete the ‘way of an artisan’. Something Starbucks could never do. It might just help keep them out. In this instance the community matters more than the trader. This is the new collaborative world we are in transition towards. A community who vest their interests in each other.
What can your startup do to flip the rules and do what a bigger competitor never could?
Rachel Botsman is in town this week as part of Melbourne Knowledge Week but more importantly to spread the good word on her book on the new world order of Collaborative Consumption – What’s mine is yours. Rachel contends that the 20th century was all about Hyper Consumption, while the 21st century will be all about collaborative consumption – and I couldn’t agree more!
In order to bring the uninitiated up to speed we are having a Collaborative Conversation with founders of collaborative businesses. This will include Daniel Noble of Drive my Car, Julliette Anich of the Clothing Exchange and myself – rentoid.com
I really think it will be a great evening with lots of fresh ideas, because to be quite honest the collaborative economy is only really starting. At the end of the forum there will be a Pop Up Swap where anyone can bring up to 6 items to swap with anyone else – so we’ll be crossing the virtual sharing chasm into the physical one.
Click here to get a ticket - and come up and say hello.
Blogger, thinker and all round nice guy Ben Rowe recently wrote a blog entry just for me. There was nothing in it for him, he just thought it would be nice to share his intellectual prowess for my benefit.
How it came about was pretty simple really. Ben wrote a great blog post on the importance of gaming and how it is starting to transcend currency. Within my comments on his post I spoke of how great it would be to think of a good gaming mechanic for rentoid. A few days later Ben wrote this blog post with some ideas on how to do exactly that. It’s the kind of commercial world I want to live in. An ethic where people do cool stuff for others without asking, and not expecting anything in return. The corollary is that a a return does invariably happen.
Firstly, an emotional return from doing good. Secondly, a collective return from building community. And sometimes a financial one from those who return the favour.
The question for startup entrepreneurs is this:
What are you doing to build your industry community help and promote others?
When I started rentoid.com a 5 years ago I had no idea it would grow into something much bigger. In fact, the entire industry has been written about by Rachel Botsman in her upcoming book “What’s mine is yours“. She coined the phrase Collaborative Consumption to describe what is happening in our hyper connected world. Rentoid is featured in the book and this little video below, which makes me a bit proud.
It’s cool to launch a startup to make money. It’s cooler to be part of something bigger than your startup.