If you want to know how to get your brand exposed to 100,000 people for $8 then we need look no further than what David did.
You may remember this post where David go his Jarritos soft drink van all branded up. Well, he took the next step in exposure and got to the AFL grand final early for a front row car park near the MCG for a measly $8. As far as I can tell it’s one of the greatest media investments of all time – there were 100,000 people in attendance. See photo journal below. Great startup bootstrapping David.
I was asked recently why I’m not so focused on events like – fathers day. The question posed is below:
Don’t marketers have calendars of all the events throughout the year?
Here’s my answer:
I don’t think it’s a winner. Most events never are: One reason – Clutter.
Every man and his dog are on these calendar events… It’s good for some thing to fill the gaps, but I don’t think it is a game winner. Which is why I don’t over do ‘event style marketing’. I’d rather create my own events. I might not have 20 million people interested – but the 26 or 1000 or so who care – are listening , and listening closely.