Evolution itself does not have a strategy. It just lets what wins, win. If anything, it is the accumulation of a lot of in market testing. Traits, (or tactics) are tested for advantage, and those that work, keep on happening through natural selection. Nature tries everything. Nature lets things that don’t work die.
We too can help our business evolve. We just need to do what nature does. That is to not pretend to know what will work. Instead we should try everything and find out what does. The good news of course, is that it’s so cheap to try so much in a low cost technology world.
Tomorrow I’m pumped to be doing a lightening talk at co-working in the lane way. Which is an uber terrific event being organised by the Hub Melbourne co-working space.
I couldn’t think of a better time to go on an anthropological journey through living and working spaces. The story is surprising and interesting. If you’re in Melbourne tomorrow come along and have a listen – I’ll be on at 12.30pm. No power point, no data, just idea exchange and human knowledge. This is the outline of my talk to whet your appetite:
I’m really excited about this one.
Like most human experiences or endeavours they live in a state of flux. They evolve. I’ve been thinking alot lately about the concept of luxury. And while luxury is a relative concept based on location, wealth, opportunity and many other factors, it seems to me as though technology is the most influential factor in its evolution. Most luxuries are temporal and may exit the fray based on technological advances or shifts in social behaviour.
The industrial revolution introduced a lot of luxuries, and invented a particularly well off middle class. Innovations which made life more comfortable would arrive and make their way down the social and economic ladder as civilization forged ahead. But as you’ll see, most luxuries have a limited lifespan with such a status. While some non-luxuries become luxuries as we evolve in other areas.
A non exhaustive list of the evolution of luxury:
- Settlement: Becoming masters of our domain to the point where we didn’t need to be a species of nomads.
- Excess food: Learning how to grow plants, trap & breed animals.
- Agriculture: New efficient farming methods allowed people to exit food preparation as a way of life.
- Piece labour: Getting paid by how efficient we became. The factory and the industrial revolution.
- Industrialised homes: Heating, cooling, indoor kitchens, plumbing, refrigeration, washing machines.
- Annual leave: 40 hour work weeks, salaries and paid leave from work, weekends.
- Cars: Private motorised travel.
- Air travel & holidays: Still being further democratised to this day.
- Conspicuous consumption: Hello 1980’s, competing with the Joneses.
- Fashion: Clothing beyond both needs, and functionality.
- Premium food & widgets: Imported artisinal gelato and $100 electric toothbrushes.
- Information: Anyone with access to the web today has more information on hand than the US President just 10 years ago.
- Time: A core luxury today, due to humans inability to admonish the superfluous.
- Privacy: An emerging luxury as we allow government infiltration and lack the presence of mind to think before we publish.
Of course you can think of luxuries which belong on this list, you can see how non luxuries have become luxuries as technology changes lifestyle. We can also guess some which might appear on the list in the coming years. So why am I telling you this?
It’s a realy clue into what might be important for entrepreneurs. Within the new luxury realms (physical or social) lie a number of startup ideas which will change the world and make people rich (for lack of a better word) in the process. The only question is, what might be tomorrows luxury in your community and how can you deliver it to them to make their life better? Or even better widen the distribution of something only the fortunate few currently have access to.
The most outdated form of learning is memorising. Other than the ability to write and speak – it’s hard for me to see a future for memorising anything when I have access to the knowledge of the world, in real time, in my pocket.
So why do we still ask kids to memorise lists, States, Ex Presidents and the first 20 elements of the periodic table?
The really valuable part of computing power is the ability to process the data, the RAM. The hard drive (the storage) is less expensive and I’d say not as important. How often do we go into our files to find that presentation, spreadsheet or file from 2 years ago? – Almost never.
I think it’s a lot like our human brains, the real value is in problem solving, not rote memorising. Ironically personal computers seem to be moving back to the way they began – without the potential to store data locally. The data stored on our hard drive is quickly moving to the cloud and away from our computers. And it’s my contention that we should do the same thing with memorsing stuff and outsource that to the micro chip as well.
I happened upon this TED talk just yesterday from the ever clever Kevin Kelly. It is approximately 3 years old but it really blew me away. In fact, the thing that it does best is demystify technology. It reminds us that we are all technologist, that we all create different forms of technology as humans and that we all benefit from it.
A great little piece I took from it was my favourite invention from the last 50,000 years – Grand Parents. You’ll see what I mean once you watch it. Enjoy!
Recent shifts in technology have fundamentally changed the way we live. Consumer technology is now so pervasive that much more than communication that has been effected by it. It has changed our perceptions and what we think is possible. It has had important cultural and physical implications on consumer culture. New ideas change our physical surrounds and reality. It enables the re-birth of activities that got lost in the industrialised, world. A couple of simple examples include lomography, growing vegetables and slow food.
But all this technology has clouded our vision too. It has created some perceptions which aren’t based in reality. It has made us cluster around specific technologies, to the point that they become the archetypal definition of innovation. The place that innovation must revolve around. The app, geolocating or other technology de jour.
The truth about innovation is that it is not about tech wizardry – it never has been. Innovation is about finding solutions. And solutions don’t necessarily involve, technology or even products. It might be a simple new way of doing something.
Innovation is really about good thinking being put into practice.
It doesn’t have to be leading edge, driven by industry or assisted by technology. It can be simple and human. And sometimes the best innovations come from ideas that got lost along the way. The re-invention or a reminder of a certain way to do things. Maybe it’s devolution? Or maybe it isn’t the ‘thing’ or ‘product’ itself that the innovation comes from, maybe it’s the things around it or the people using it. What we want to hear from people is “That’s a good idea”, rather than “Gee, I wonder how they did that?”
Innovation is all about what it provides to the end user. The truth about innovation is that it lies in the process that gets us to a better result, something that makes us happier for whatever reason.
While it has been reported that many languages are dying via globalisation and nationalised education, language is fighting back. But this time it isn’t geographic. It’s jumping boundaries and hardware devices to find like minds who want to invent their own lexicon. Language likes to be unique. Language likes to treat insiders differently. Language likes to evolve, change and even judge.The connected world is developing an entire cadre of digital dialects in. Most of which are geographically dispersed and happen virtually.
For me it’s another proof point of the world we are all now living in. As soon as we think we understand what’s happening, it evolves. But more important than the change is the fact that it never asks for permission.