Maxibon Manchew – Radvertising

This is the best advertising I’ve seen so far this year. Really love the concept and the execution. Made me hungry.

If you’re going to advertise your startup then I reckon we can learn something form the radvertising above. And the lesson is this:

Don’t get lost in the middle. Go as close the edge as possible. Make outrageous tongue in check claims and be hilarious, or be 100% authentic and truthful. Everything in the middle of either of these two extreme edges is simply, wallpaper.