The web is the people

The web has changed a lot since the early 1990’s. if we think back to the dominant behaviour in 10 year blocks it tells us a clear story about how the web is being ‘organised around the people’. Which means that the people are certainly not organising themselves around the technology. It sounds obvious, but it’s worth remembering as we embark on any business project.

the 1990’s – the web was all about browsing. Finding places to go. Websites – the WWW era.

the 2000’s – the web was all about search. The Google god, SEO and ensuring we had page 1.

the 2010’s – the web (so far) is becoming more human. Social interaction & guidance. It is segmenting, grouping & geolocating.

And we can see this in the evidence we find in how the web is being trafficked. According Hitwise web traffic to portals is down -21%, traffic for web search is flat and traffic to social forums is 52% up. Just like life, people don’t want to leave their stream if they can help it. We’d rather stay with the ‘life juice’ that our human relationships provide. Another simple example is what is happening to brands in social forums. Most brands have 10 times the the Facebook fans than they have in monthly visits to the home portal. The best example is Coke, which currently has 33.8 million fans versus 270k visits to its home page per month.

I guess one thing has never changed in business, and that is the best place to take our brand, is where the people already are.

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60 seconds on the web

The world moves fast. When we we’re unconnected the speed of change went unnoticed. Now that we all have digital footprints, we can track all that happens. This amazing and statistically rich infographic is solid reminder of the world we live in. It’s also very cool that most of these business are startups that aren’t even teenagers yet. I’ve pulled out the numbers and got the pic below.

60 seconds on the web:

  • 12,000+ new ads posted on Craigslist
  • 370,000+ minutes of voice calls on Skype
  • 98,000+ tweets
  • 320+ new twitter accounts
  • 100+ new Linkedin accounts
  • 6,600+ photos uploaded to Flickr
  • 50+ wordpress CMS downloads & 125+ plugins
  • 695,000 facebook status updates, 80,000 wall posts and 510,040 comments
  • 1,700 firefox downloads
  • 694,445 google searches
  • 168 million emails sent (of which 92% is spam)
  • 60+ new blogs & 1500+ new blog posts
  • 70+ new domains are registered
  • 600+ new Youtube videos are uploaded. 25+ hours in duration
  • 150+ questions are asked in Question forums
  • 13,000+ iPhone apps are downloaded
  • 20,000 new posts on Tumblr.
  • I new definition added to Urban Dictionary 
  • 1,600+ reads on Scribd.

And here is what it looks like:

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